From the PressHerald:
Shipyard Brewing Co. has partnered with Fess Parker Winery of California to expand its distribution in that state.
Shipyard already has a small presence in California, selling about 40,000 cases of beer a year. With the new distribution pact with Fess Parker, Shipyard aims to increase California sales by 25 percent this year.
Fess Parker’s five sales representatives will be marketing Shipyard beers to restaurants and stores throughout California.
“Every brewer wants to be in California,” said Bruce Forsley, Shipyard’s director of sales and marketing. “It’s an incredibly competitive market.”
With the help of Fess Parker, Shipyard expects to take hold well in California, where local craft breweries such as Anchor Steam and Sierra Nevada Brewing Co. have grown into national brands.
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