I’ve been quietly following along as one of the Holy-Grails of craft beers worldwide, launched a new gift pack for distribution. This gift packaging was launched and the entire allotment of just under 100,000 packages purportedly sold out in a day, with most gone in the early morning hours of this rock-star release. The bad news is that many of these packages have found their way to e-Bay where the 6-bottle / 2-glass gift pack is already commanding prices over $200. The good news is that we can expect to see Shelton brothers importing a limited number (about 7500) of gift packages into the US in Spring 2012….so stay tuned for details.
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