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Just thought you’d want to see the 11.2oz bottle and keg packaging for the new Mikkeller / BrewDog beer called “I Beat yoU” American Style IPA (9.75% ABV)…yes it’s a not-so-subtle way of highlighting IBU. This from Mikkel’s site: “It is brewed at BrewDog and the instruction for the Scotsmen was clear: we need sh**loads of hops in this one! So be it. This is a hop bomb. Lots of bitter and aroma hops and alcohol and just a little bit of sweetness - just enough to provide response to the hops.”
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