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Genny Light Beer–New Packaging

imageI know it’s not your traditional craft beer, and you can certainly categorize this as a “mybeerbuzz.com macro watch” post…but since I grew up with Genny in our market, I have a soft spot for the High Falls (Rochester, NY) brew.  Genny imageannounced the revamped packaging for Genny Light and has be launching a pretty big marketing campaign…so here’s your first look.  This is the 12oz bottle packaging, however Genny Light will also be packaged in 12oz, 16oz AND 24oz Cans! (see 2nd photo)

6 comments (click to read or post):

  1. Professor Bartels23 February, 2011 10:05

    Howzabout a nod to the excellent -- and superior packaging -- bock that just entered the market for its annual visit?

    also i believe they ditched the high falls name, at least for the genesee products. You can read on the side it says "genesee brewing company," not high falls.

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  2. MyBeer Buzz23 February, 2011 10:58

    Thanks Prof..it's actually licensed to:
    HIGH FALLS BREWING CO., HIGH FALLS OPERATING CO, LLC
    445 ST. PAUL ST

    ROCHESTER NY 14605

    GENESEE BREWING COMPANY (Used on label)


    And I haven't seen any packaging approvals for Genny Bock yet...is it out?

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  3. Professor Bartels23 February, 2011 12:52

    Yes, I have reports of it being bought in Pittsburgh and Lancaster. Last time I checked locally they said "next week" so hopefully I can stock up. It's the best bargain out there.

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  4. MyBeer Buzz23 February, 2011 13:05

    Thanks Prof I'll watch for it.

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  5. Professor bartels23 February, 2011 13:28

    And the coolest cans ever. although those new/old Reading's are right up there!

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  6. MyBeer Buzz23 February, 2011 14:11

    I agree prof. I really like the retro Reading cans.

    ReplyDelete

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