Last week we gave you the first look at the original East End Brewing Coffee Porter Label, so when the 2nd version of this label was approved this morning, I thought you’d want the first peek. I also thought it would be fun to see the label on the right above. This label was denied by the TTB, and fasten your seatbelts as to why it was denied. Apparently the bottle opener next to the eye somehow translated into “Eye Opener” for the TTB which they perceived as East End somehow attempting to make a health claim about this beer. So watch for the Eye-only label we premiered last week and the opener-only labels to be out very soon.
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