Deschutes Brewery Introduces Da Shootz!

We brought you an early sampling, now this from Deschutes:

We are making it really easy this time around. Da Shootz!, the phonetic spelling of Deschutes, is an easy-drinking, low ABV beer. We are proud to introduce this new pilsner to the world. We want to tell you all about it so you can be a Da Shootz! trivia master and know all about the beer.

The Name: Da Shootz!

Fact: Deschutes is difficult to pronounce. If you aren’t from Oregon or a Francophile, chances are you need a lesson in how to pronounce our name. Da Shootz! is our gift to the world. There, now you know how to say Deschutes.
Long ago, when started distributing in Hawaii, our sales manager, Chris, made plans to have a brew with a retailer who confirmed their outing by enthusiastically saying “shoots.” Chris was confused. The lesson he learned later was that in Pidgin, “shoots” is a phrase of agreement or “let’s do it!”

The Specs

It all started with Wyerman pilsner malt and German hops, but we knew we had to dig deep to provide our consumers with something distinctly refreshing. Our brewmaster, Veronica Vega, had been talking to Breiss for years about a low protein malt that’s grown in the US. It’s a unique malt and is flavor-driven. So, the fact that we could do both low calorie AND flavor has us very excited.
  • ABV = 4%
  • Calories = 99
  • Carbs = 4.2

The Design

So, now we taught you how to say our name, say our name. What better idea than to highlight the beautiful flora native to Oregon. Dive deep into our package and you will find plant life such as:
Da-Shootz-Flora-1 Da Shootz! Is Here! Featured Post Artistic Oregon flora that appears on Da Shootz! packaging
Is Da Shootz! not feeling like it was meant to be? Try it and tell us what you think.

About MyBeer Buzz

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play.

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