Rodenbach Alexander Going Year-Round

Rodenbach Alexander Going Year-RoundFrom Rodenbach:

Rodenbach announced today that its most sought after, limited edition beer, Rodenbach  Alexander will now be available as a full-time offering in 4-pack, 11.2oz bottles, in addition to being available year-round on-draught.

The highly acclaimed beer – Rodenbach Alexander – is a blend of 2/3rd aged Rodenbach (2-year matured beer from oak standing Foeders) and 1/3rd young ale, then macerated with sour cherries and an ABV of 5.6%. Originally brewed in 1986 to commemorate the 200th birthday of one of the brewery’s founding members – Alexander Rodenbach. Despite being blind at the age of eleven, Alexander Rodenbach ran the brewery starting in 1821 and went on to become a member of parliament, which he served for 36 years. Following the 1999 release, the brewery stopped production of RODENBACH Alexander. It became highly celebrated and in demand since being released annually in limited edition large format bottles beginning in 2016.

“The consumer demand and interest for this beer has been outstanding since we re-launched it two years ago, with many stories of consumers traveling far distances to get their hands on a single bottle,” said David van Wees, founder of Latis Imports, U.S. Importer for Rodenbach Brewery. “It’s an exceptional beer that deserves to be enjoyed year-round and we’re excited that more consumers will have the opportunity to enjoy a beer that pays homage to one of the brewery’s original founding members.”

Rodenbach Alexander be available full-time in 4-pack 11.2oz bottles and appear on store shelves beginning in June, 2018 with a suggested retail price of $14.99. It is also available on-draught at bars and restaurants in 20L one-way kegs.

About Rodenbach Brewery
Brewed in Roeselare, Belgium since 1821, Brouwerij Rodenbach is the most awarded brewery in the world, the maker of the original sour ale and the leading craft brewer of mixed-fermentation Flanders red-brown beer. Aged in the brewery’s 294 oak casks (“foeders”), master brewer Rudi Ghequire uses a process called “positive selection” to craft a perfectly balanced and delicious beer that has received awards and accolades from beer lovers around the world.

About Latis Imports
Latis Imports is the US Division of Bavaria, N.V. an independent 300 year-old family-owned brewery, run by the Swinkels family for seven generations. It is the only major brewery in the Netherlands that brews its beer with pure, natural mineral water from its own springs. Its portfolio of brands includes the iconic Brouwerij Rodenbach, PALM brewery and a variety of imported beers including Hollandia, Habesha, Bavaria and others. Purchased by Bavaria, N.V. in 2016, Ridgefield-based Latis Imports is run by 25-year beer industry veteran David van Wees, who is responsible for expanding the Bavaria N.V. portfolio throughout the US market.

About Bil Cord

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play.

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