MadTree Partners with STEM Non-Profit to Launch New Canned IPA

26 June 2017

imageFrom MadTree:

CINCINNATI (June 26, 2017) – MadTree Brewing spent nearly two years carefully researching and experimenting before launching cans of their newest IPA, Entropic Theory, on Thursday, June 29. This heavily hopped beer leads with a soft, tropical fruit flavor rather than traditional, extreme, bitter flavors. The brewing and quality lab teams at MadTree methodically developed this beer through more than twenty different recipe iterations as a part of their Treesearch Experimental IPA project.

MadTree was founded with a very scientific approach to brewing beer. Therefore, it was a natural fit to partner with iSPACE, a Science, Technology, Engineering, and Math (STEM) 501(c)(3) non-profit, to raise money to promote STEM education for children around the region. It also supports MadTree’s core belief that beer builds community and community builds beer.

“The Treesearch project and Entropic Theory were the byproduct of a close partnership of the brewers and lab staff to create such an amazing tropical fruit flavor profile,” said MadTree Brewing lab manager, Ellen Lehman. “It was a really rewarding process to use science to create art.”

In Physics, entropic theories generally describe forces that emerge from ever-increasing entropy. Jargon aside, Entropic Theory (the beer) refers to a unique feature of all these entropic forces – they are chaotic and unpredictable at infinitesimally tiny distances, yet develop ordered patterns over large distances. A useful illustration of this concept would be an artistic mosaic, which appears to be a random collection stone or glass pieces at a short distance. However, at a greater distance, patterns emerge from what appeared to be disorder. This emergence of order from chaos can also be seen in the fermentation process, which involves the chaotically complex conversion of wort to beer by yeast.

On Thursday, June 29, MadTree will donate a portion of proceeds from all Entropic Theory single can, six-pack, and merchandise sales from 4PM-8PMin the MadTree taproom (3301 Madison Rd, Cincinnati, OH 45209) to iSPACE. Additionally, iSPACE will be on-site with STEM demonstrations and activities for kids. Catch-A-Fire Café will offer some special menu items along with their full menu all day.

There will be a limit of one case of cans per person. Can and draft distribution to restaurants, bars, and retailers will begin June 30. Find more information about upcoming Entropic Theory launch events at http://madtreebrewing.com/events.

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