German Cider Bembel-With-Care To Make U.S. Debut on June 14

06 June 2017

imageFrom Bembel-With-Care:

One of Germany’s best-known ciders, Bembel-With-Care® will bring their authentic, 100% apple cider to the United States for the first time, debuting in Philadelphia on 6/14 and Boston on 6/15, followed by New York City on 6/16. Known in Germany asapfelwein, the popular, gluten-free product is crisp, refreshing and perfect for summertime sipping, available in both the sleek, hand-designed 16-oz. cans that are wildly popular among craft beer drinkers and in kegs. The cider has won European acclaim for offering a not-too-sweet alternative to traditional high-sugar hard ciders, while the Bembel-With-Care® brand has been developing a cult following for their quirky, outside-the-box approach to a usually subdued genre of alcoholic beverages.

Liquid Projects, LLC will add Bembel-With-Care® to their carefully-curated portfolio and import the German cider into the United States for the first time, working independently, with the support of MHW, a nationally-licensed importer and distributor. Liquid Projects’ co-founder Lars Dahlhaus, in tandem with wholesalers Sarene Craft Beer Distributors (New York), Best Beverage (Rhode Island), 31st & Wharton (Philadelphia) and Night Shift (Boston), will serve as a friendly broker and strong voice for Bembel-With-Care®.

“We are proud to introduce this revolutionary hard cider to the United States and expand our family of interesting artisanal European brands,” says Dahlhaus, who successfully launched the Reinheits Boten, a group of five trend-setting German craft breweries, last December.

Bembel-With-Care® has produced cider in Germany since 2007 when they saw the time-honored beverage was starting to gain traction with wine and beer drinkers alike, quickly filling the gap between redefining a classic beverage and preserving cultural heritage. In an effort to accelerate cider’s long-term renaissance, owner Benedikt Kuhn began adding carbonation to their apfelwein, whereas Germans had traditionally produced flat, dull ciders.

“Everything we do, right down to our logo, is meant to erase preconceived notions,” says Kuhn. “In Germany, the word ‘Bembel’ refers to the jug that apfelwein is traditionally served in and the “Handle with Care” symbols are commonly found on export packaging. We are excited to share our bold rock-and-roll aesthetic and dedication to quality with a new generation of cider drinkers.”

For their United States launch, Bembel-With-Care® will introduce three interesting and fizzy flavors, including: Apfelewein Pur, a classic all-natural dry apple cider; Apfelwein Kirsch, a tart apple-cherry all-natural cider; and Apfelwein Cola, a sweet caffeinated cider infused with cola. All are made with 100% fruit using traditional recipes and not-from-concentrate juice, rather than additional manufactured sugars.

Paying homage to old world methods, Bembel-With-Care® uses only fresh apples from the famed Odenwald orchards, plucking them ripe off trees in the lush meadows of the Forest of the Odes in Hessen, Bavaria and Baden-Wurttemberg in Germany. These sturdy apples have grown in the controlled climate of the Odenwald for centuries in near seclusion, with the sole purpose of one day rolling down the hills in barrels to be enjoyed as apfelwein in the surrounding towns and cities.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate them so it may not immediately appear...and please be nice!

WILK Friday BeerBuzz

2016 NEPA BlogCon Winner

2016 NEPA BlogCon Winner

Lets Talk Beer!

We've added some tools to encourage interaction. First and foremost, you'll see the Recent Comments section up above. This list displays the most recent comments from individual posts. Feel free to comment on ANY post by clicking on the "comments" link at the bottom of any post, or any link in the Recent Comments section. Comments are moderated, however you can choose to post anonymously.

Please also remember mybeerbuzz is very active on Facebook & Twitter and we DO support RSS feeds for posts and comments.

Advertising is not affiliated with any of the advertisers shown above. We run Ads as a way to help offset the costs to run this FREE blog....BUT if you do happen to click on any of these ads (even if you don't buy), we do eventually get a few pennies....literally.
Creative Commons License by is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Based on a work at

  © Copyright 2016

Back to TOP