Moody Tongue Adding China Distribution

03 May 2017

imageFrom Moody Tongue:

Moody Tongue officially begins its international expansion to China. With the Chinese community now taking a greater interest in American craft beers, Brewmaster Jared Rouben found this opportunity to introduce his method of culinary brewing: using a chef’s mindset to highlight flavors of aromatics in beers, to the Chinese market.

To celebrate the launch of expanding in China, Moody Tongue partnered with Hangzhou-based craft brewery Midtown Brewery, to make Moody Tongue’s first collaboration beer. Earlier this month, Rouben and Midtown Brewmaster Eric White joined to create two very unique collaboration beers that incorporate Moody Tongue’s culinary brewing style and ingredients indigenous to Hangzhou.

Jared Rouben and Eric White brewed a lager with Longjing Tea and a Saison with Sweet Osmanthus, highlighting Moody Tongue’s focus on sourcing the highest quality of local ingredients and incorporating them into beers which showcase their delicate flavors and aromas, while also paying homage to traditional Hangzhou culture.

Prior to beginning the collaboration beers with Midtown, Rouben spent two weeks meeting with a number of renowned chefs and local brewers in and around Shanghai to discuss the difference between craft beers and culinary beers, and ultimately sharing with them his idea that you can view and brew beer as food. Last month, Moody Tongue began distribution of its full line up of culinary beers throughout the country of China, including: Smoked Applewood Gold, Sliced Nectarine IPA, Caramelized Chocolate Churro Batlic Porter, Steeped Emperor’s Lemon Saison, as well as the highly coveted Bourbon Barrel-Aged Chocolate Barleywine and Shaved Black Truffle Pilsner.

Moody Tongue beers are being distributed in China by Craft Republic. Craft Republic scours the globe for the finest craft spirits and beer brands, and activates them in the world’s largest consumer market. Founded in 2013 in Shanghai, Craft Republic offers bespoke strategies for their brands and cultivates a new craft culture amongst the emerging classes. Their philosophy is to take the essence transmitted by the brand, and translate it for China.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate them so it may not immediately appear...and please be nice!

WILK Friday BeerBuzz

2016 NEPA BlogCon Winner

2016 NEPA BlogCon Winner

Lets Talk Beer!

We've added some tools to encourage interaction. First and foremost, you'll see the Recent Comments section up above. This list displays the most recent comments from individual posts. Feel free to comment on ANY post by clicking on the "comments" link at the bottom of any post, or any link in the Recent Comments section. Comments are moderated, however you can choose to post anonymously.

Please also remember mybeerbuzz is very active on Facebook & Twitter and we DO support RSS feeds for posts and comments.

Advertising

mybeerbuzz.com is not affiliated with any of the advertisers shown above. We run Ads as a way to help offset the costs to run this FREE blog....BUT if you do happen to click on any of these ads (even if you don't buy), we do eventually get a few pennies....literally.
Creative Commons License
mybeerbuzz.com by mybeerbuzz.com is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Based on a work at mybeerbuzz.com.

  © Copyright 2016 mybeerbuzz.com

Back to TOP