Bud Light All-Stars Returns to Esports in 2017 with New Players and Games

25 May 2017

imageFrom Anheuser-Busch:

NEW YORK, NY May 25, 2017 Bud Light today announced the 2017 Bud Light All-Star nominees, consisting of 16 top North American esports players. Esports fans can vote for their favorite players from four different games – Call of Duty, Counter-Strike: Global Offensive, Hearthstone and Street Fighter V to become a Bud Light All-Star. Voting begins today and fans are able to choose one player from each of the four games, who will ultimately make up the Bud Light All-Stars roster that will be announced in late June.

Bud Light All-Stars has been revamped for its second year to focus more centrally on engaging esports fans digitally. Every Thursday, beginning June 29 and running through December, a different Bud Light All-Star will stream from Bud Light's Twitch channel during the Bud Light Happy Hour and fans will get to watch unique content while also having a chance to win exclusive prizes. This marks a significant, two month expansion in the program's length this year. Additionally, a documentary-style film will be produced for each of the Bud Light All-Stars that will explore their journey to esports stardom.

"We took a big first step last year when we introduced Bud Light All-Stars, and through our live and digital programming we learned a lot about what esports fans want to see from brands," said Eelco van der Noll, vice president of experiential marketing at Anheuser-Busch. "We listened to both fans and players, and this year they'll see a stronger focus on enhanced digital experiences that consistently bring them and their friends closer to their favorite top players in North America."

Bud Light All-Stars will live primarily in the digital space, but Bud Light will continue to engage esports fans through live experiences as well. It will be introducing a trial program this year to work with bars and restaurants to deliver experiences tailored specifically to esports fans, and it recently expanded its relationship with DreamHack to feature a Bud Light Lounge at both DreamHack Austin and DreamHack Atlanta.

A full list of Bud Light All-Star nominees can be found at below and at www.budlightallstars.com, and fans 21 and over can head there to submit their votes through June 8.
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For more information about Bud Light, visit www.BudLight.com or follow the conversation on social media with @BudLightesports.

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