Australian Brewery - Aussie Craft Beer is Finally Here

imageFrom Australian Brewery:

With interesting and unique notes of flavor that are well known across the range of carefully crafted beers from Australian Brewery, now has never been a better time for the American Craft Beer Scene. New to the United States market, the Iconic Aussie Craft Beer producers at the multi-award winning Australian Brewery are bringing a taste of Aussie culture and international flavors to American beer drinkers who are yearning for a quality and well crafted brew.

Australian Brewery is releasing three different styles of their signature canned craft beer to the US; The Saison Ale, New World Pilsner and the Pale Ale. Each of these beers introduce a signature Aussie style of beer that will have you saying “Crikey, that’s a good drop”.

The Saison D’Heretique, by Australian Breweries is best described as a delicate light beer featuring French and Belgian yeast with a balanced flavor. Introduced to your senses is a hint of white pepper, a touch of clove, and a subtle but smooth citrusy shot to the palate. For fans of Belgian style brews, the smooth and silky Saison D’Heretique is sure to be an instant favorite.

The Australian style Pale Ale is best described as a cloudy pale beer exuding rich aromas of passionfruit and a citrusy base. With a refreshing and flavor filled hit to your taste buds, this crisp pacific style pale ale is refreshing and full of flavor. The use of Australian style galaxy hops creates a tropically flavored beer that will quench your thirst and leave you with those summer feels.

Last but certainly not least, Australian Brewery’s New World Pilsner has a German feel with an Aussie spin. Taking the palest of Australian malts and combining them with powerful perfumed new world hops, Australian Brewery has produced a Pilsner that is simply refreshing. With crisp and bitter characteristics, the New World Pilsner will leave you wanting more long after that last drop strikes your palate.

With no additives or preservatives, the kings of the Southern Hemisphere craft beer movement at Australian Brewery are sure to please beer consumers and their need for a quality, well made drop of golden bliss. From their purpose built brewery in Sydney, Australia, and with three quality craft beers to choose from, Australian Brewery produces fine tasting, crisp and refreshing brews for both the seasoned beer connoisseur and occasional beer drinkers alike.

Ask for a six pack of Australian Brewery’s Saison D’Heretique, Pale Ale and New World Pilsner at craft liquor stores or a fresh pint on tap at craft beer establishments across the US.

Price Guide: $13-$16 Per 6 Pack

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For years, Australia’s beer flag has been flown abroad by one beer. An iconic brew that epitomizes the land down under like shrimps on a barbie or Skippy, the bush kangaroo. Yep, Fosters is the beer of choice for Aussies abroad and at home. Unless you ask an Aussie, that is.

Not only is Fosters not a big seller in Australia, but an even more ironic fact from the Fosters farce is that it is not even brewed in Australia, making it not really Australian at all. For international beer lovers, this has many feeling a little duped. Feeding this distrust further, the Foster’s Group was acquired by the world’s largest multinational brewing company AB InBev last year.

Head brewer from the Australian Brewery, Dan Shaw, is one of many trying to dispel the myth surrounding our beer culture, particularly our love of basic bitter brews that have been touted as a symbol of Australia, when in fact our palate has been evolving and expanding with the rest of the world.

“For a long time, the Australian beer market was dominated by commercial beer companies that didn’t stray outside the norm,” Dan explained. “However, over the last 30 years we have seen a huge increase in the craft of beer making, and as a result, we have witnessed the development of many micro and craft breweries who take pride in their brews and push the boundaries rather than rely on tired marketing campaigns.”

“Foster’s Lager was first imported into the UK in 1971 and launched in the US in 1972,” Dan continued. “It is time for the marketing campaign pushing it as the ‘face of Australian beer’ to end.”

As the demand for craft brews in Australia grows, so does the market for Australian style hops and flavors. Over the years, southern hemisphere hops varieties have grown in popularity, with Tasmania and Victoria being ideal hop growing environments and many hop varieties with inviting and unique flavor profiles have been born from the regions. Galaxy hops is one such success story to come from Australia and is exported internationally, praised for its floral and tropical fruit tones, but there are many more on the rise and in demand.

So, with such a promising and exciting future for the Australian beer industry, we think it is time to retire the old Fosters Aussie rhetoric. It doesn’t reflect where we are today as a beer culture and there are plenty more golden drops of bliss who would better represent Australia.----

Australian Brewery has recently expanded to the US and provide some refreshing Fosters alternatives, including their Saison D’Heretique, Pale Ale, and New World Pilsner ---

Australian Brewery beers are available at craft liquor stores and fresh on tap at craft beer establishments across the US.

Price Guide: $13-$16 Per 6 Pack

About Bil Cord

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play.

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