03 March 2017
CHICAGO, IL March 3, 2017 - Sparkling water just got a lot more exciting with the launch of Henry's Hard Sparkling, a new line of light and refreshing spiked sparkling waters. Created for those who are looking to make a lighter choice, these low-carb, under 95-calorie beverages are available nationwide.
At 4.2 percent alcohol by volume, Henry's Hard Sparkling has a crystal-clear appearance, a sparkling effervescence and is available in two lightly fruit-flavored options:
- Hard Sparkling Lemon Lime: At 93 calories and 2.9 grams of carbohydrates, a pleasant citrus aroma is highlighted by notes of lime and lemon zest, resulting in a tart and slightly sweet flavor.
- Hard Sparkling Passion Fruit: At 92 calories and 2.6 grams of carbohydrates, hints of passion fruit and an aroma highlighted by berry notes result in a pleasing touch of tartness.
As the popularity of sparkling water has grown, Henry's Hard Sparkling joins together this beloved drink style with a kick of alcohol, giving people the best of both worlds as they maintain a balanced lifestyle.
"Henry's Hard Sparkling is perfect for those looking to treat themselves, lightly," said Josh Wexelbaum, MillerCoors marketing director for Henry's Hard Sparkling. "Whether it's following a group spin-class or during a post-softball game toast with friends, Henry's Hard Sparkling offers everyone the option for a lighter celebration."
Henry's Hard Sparkling is the most recent offering from the Henry's family, which launched Henry's Hard Soda, the No. 1 hard soda brand, in 2016.
"We're excited for Henry's Hard Sparkling to join the Henry's family so fans can have even more options to 'Live Hard-ish'," said Wexelbaum.
MillerCoors will support Henry's Hard Sparkling with a robust national marketing campaign, including advertising on high-profile partners such as TBS, Food Network, Bravo, USA, EPSN and Comedy Central, a digital presence on Men's Health and Women's Health, traditional print media support and public relations.
Fans can share how they enjoy a balanced life with Henry's Hard Sparkling by following @HenrysHardSparkling on Facebook and Instagram and using the hashtag #LiveHardish.----
Henry's Hard Sparkling is available at most grocery and liquor stores in 6-pack 12-ounce bottles. For specific retail locations, visit the product locator at HenrysHardSparkling.com/locator.