29 March 2017
CHICAGO, IL - March 29, 2017 -Dovetail Brewery has established a sales partnership with Artisanal Imports, a highly-respected Texas based importer of the most highly acclaimed beverages from around the world.
Dovetail will continue to sell its beer in its tap room and self-distribute to bars and restaurants near the brewery. The new sales initiative, which begins in April 2017, enables the brewery to expand its presence in the Chicagoland area and later, into other regional and national markets.
Dovetail has already built an impressive national reputation for its expert brews. Beer Advocate named the brewery one of the 34 Best New Breweries out of 861 that opened in the U.S. in 2016. In March, Dovetail was voted one of the Top Five Best New Breweries in the U.S. in USA TODAY 10Best's "Best New Brewery" contest.
"We got into this business to make great beer and we've had some nice initial success. At this point, we feel it's time to bring on a dedicated sales force to let us focus on what we do best," said Hagen Dost, owner/brewer.
Once Dost and owner/brewer Bill Wesselink decided it was time to bring on a sales team, choosing to partner with Artisanal Imports was a no brainer—a friendship between the two companies had already been brewing. "Adam and Seth (local sales representatives for Artisanal Imports) have been regulars in the taproom since we opened," said Dost, "and because they're well-respected in the industry, we like them as people, and they like what we do, we decided to explore a relationship with them."
Similarly, Artisanal Imports felt Dovetail Brewery was a natural addition to their beer family. In the past couple of years, the company expanded their portfolio to include several established German and Bavarian breweries, so incorporating a domestic producer that represented those traditional styles very well was a no brainer. "We love to bring new beverage experiences to the market and just like some of our import brands we feel the Dovetail beers have a place in the market and deserve to be enjoyed," said Sean Knoll, Vice President of Sales at Artisanal Imports. "What is impressive about the Dovetail beers is that they exhibit a depth of flavor and nuance that generally take years or even generations to refine, yet they have been able to accomplish that level of complexity in a relatively short period." In addition to sharing a similar taste in beers, "we share [Dovetail's] vision of pragmatic and responsible growth," said Knoll.
While the company is already receiving inquiries about Dovetail beer from all corners of the country, Artisanal Imports is focusing on responsible expansion into regional markets to ensure they are doing what is best for the quality and consistency of the beer. The immediate goal is to build the brand locally and expand out as production allows. In the near-term they will focus heavily on sales in Chicago to maintain a realistic distribution area. The Chicago suburbs will follow and then a select few metropolitan areas in the nearby region.