31 March 2017
From Double Mountain:
Hood River, OR - March 31st, 2017 – Double Mountain Brewery and Taproom is pleased to announce that televisions are finally being installed in both the downtown Hood River Taproom and SE Portland Taproom in the Woodstock neighborhood.
Ending a decade of resistance to requests for television, several large LED flat screen TVs will be installed behind each bar. Each screen will be dedicated to a trusted (& not so trusted) news sources Al Arabiya, Al Jazeera, BBC World News, CNN, Euronews, Fox News, Geo News, MSNBC, NDTV India, Sky News, & possibly reruns of John Stewart. Alternative sports such as Australian Football, Cricket, Model Aircraft Racing, NASCAR, & Street Luge will also be featured.
When challenged on his change of heart, Owner and Brewmaster, Matt Swihart said in response "I really prefer to talk to people. But, when Direct TV offered us all of the news channels in exchange for telling people that watching TV in a Taproom is a way to make new friends, I couldn’t resist. Kind of a pay to play deal. But seriously, consuming news from around the world is something that I can do all day and the New York times in the Taproom is often hogged by the regulars."
Recently, Matt Swihart appeared on several Portland area news broadcasts detailing a new partnership with the OBRC to take the refillable bottle program to the next level in Oregon. Seeing himself on TV, Matt quickly envisioned his 95 seconds of fame on a loop at the Taproom while guests enjoyed fine craft beer that has won almost no awards.
If this new initiative is received well, it’ll be expanded to offering guests a personal 2.5”x4” screen on which to watch selected programing. Phase three will include offering guests the ability to send small messages to each other.--
Stop by one of the Taprooms to enjoy a beer or even a cider while expanding your outlook on the world.