28 February 2017
WAUCONDA, IL ., Feb. 28, 2017 -Beginning March 1st, the makers of top-selling, highly awarded Not Your Father's Root Beer will introduce a new collection of artisanal brews that put a fresh spin on three classic American flavors. The brand new lineup includes Not Your Mom's Apple Pie, Not Your Mom's Strawberry Rhubarb and Not Your Mom's Iced Tea.
The idea for Not Your Mom's was driven by consumer demand for fruit and tea flavors, which currently place within the top three most popular flavors across craft beer, cider and FMBs, two of which are crafted in an on-trend dessert style. Not Your Mom's Apple Pie boasts crisp apple and light cinnamon; Strawberry Rhubarb is the perfect balance of sweet and tart; and Not Your Mom's Iced Tea, made with real brewed tea, serves up the comfort of home with a delicious twist.
"As the category leader, we are always looking to innovate to meet our consumers' evolving needs," said Gleb Lifshits, CEO, Small Town Brewery. "With their immersive flavors & homemade appeal, Not Your Mom's fruit- and dessert-inspired brews represent the next generation in flavored craft," he added. "We look forward to consumer response on this unique brand extension; the pre-launch excitement on our social channels has been phenomenal."
Not Your Mom's Apple Pie (5.9% ABV), Strawberry Rhubarb (5.5% ABV) & Iced Tea (5.2% ABV) are perfect straight from the chilled bottle, or serve Not Your Mom's Apple Pie with a scoop of vanilla ice cream for a decadent twist on Apple Pie a la Mode. The possibilities are limited only by one's imagination.
Not Your Mom's will hit shelves at all major US retailers in six-packs of 12 oz. bottles as well as 24 oz. individual cans of Iced Tea for "grab n' go" convenience. Not Your Mom's six-packs will carry a suggested retail price of $10.99 and individual 24 oz. cans of Not Your Mom's Iced Tea will retail for $2.49.