23 February 2017
Clifton Park, NY -- Thursday, February 23, 2017 -- Shmaltz Brewing Company releases two draft-only beers in its new 518/838 CRAFT series: 838 10-Digit Double IPA® and 518 Pick Me Up!®. For lucky craft beer fans within the new 838 and already existing 518 area codes, the brewery launches a special "Welcome to the Neighborhood" tonic to help ease the collective pain of adding three more digits to every phone number in your regional contacts.
While the 518 is one of the original area codes, established in 1947, in the U.S., the new 838 area code celebrates the future of the region and rejuvenation that has transpired over the last handful of years. The Capital Region of NY has a rich, full history, and is home to many landmarks, which people trek to from across the country such as the Saratoga Race Course, Proctors Theatre, Lake George, and numerous historical downtowns. Pair these established favorites with the growth of the healthcare, tech, arts scene, and the influx of new blood which streams into the region, and you'll see the region is poised to continue to be a dynamic and thriving area to live, work, and play.
And Shmaltz isn't alone in thinking this. The Albany Times-Union reported that the "strong and robust" growth in the Capital Region is pushing the arrival of the new area code ahead of schedule. Shmaltz thinks the same thing can be said about the growth of craft beer in the region as well!
Shmaltz's 838 10-Digit Double IPA® answers the call with a deep golden hue and luxurious head delivering aromas of pineapple, mango, lemon, and distant strawberry accented by the Double IPA traditions of pine notes. The juicy, fruity, hoppy double IPA is brewed with a selection of New York State malts and hops, as well as specialty hops from around the country and world.
Just as the Capital Region knows the satisfaction of a high-end craft beer, the 518 is no stranger to the delights of a good cup of java. Shmaltz celebrates locals' admiration for both of these lovely libations with 518 Pick Me Up!®, an ale brewed with Peruvian coffee roasted by Wired Coffee in Malta, NY, with notes of chocolate and vanilla. The limited release collaboration beer pours a lightly roasted brown with a frothy cream-colored head. On the nose, the chocolate and coffee blend into a relaxing, yet enticing aroma.
Right from the first sip of 518 Pick Me Up!®, the smooth coffee flavor combines with the silkiness of the chocolate and vanilla, making this beer a perfect marriage of these two percolated potions. Wired Coffee roasted it, Shmaltz brewed it, so pick it up, it's for you!
838 10-Digit Double IPA® and 518 Pick Me Up!® are available throughout the 518, and future 838, area codes, as well as, some select craft beer markets across the country.