05 February 2017
Resurgence Brewing will release its new line of 16-ounce cans starting with Irish Breakfast Ale on February 18. The cans will be sold in packs of four for $10 at the taproom, as well as in local retailers wherever RBC beer is sold.
The new packaging features a sleek, modern design that showcases RBC’s signature Buffalo head as a nod to the ongoing Resurgence of the brewing industry in Western New York, and will be filled and distributed from the brewery’s Niagara Street taproom. Future styles will include Cosmic Truth Session IPA, Lime Berliner Weisse, Citra Mosaic IPA, and Vanilla Cappuccino Ale.
“Demand for new take-home packages, as well as outside the greater Buffalo area continues to grow” owner Jeff Ware said, of the release. “These four-pack cans allow us the opportunity to better meet that need while maintaining our quality specifications. Of course,” he added. “We don’t expect these to get too far!”
The cans will be released in limited quantities both at the brewery and in the market, one style at a time. Release dates will coordinate roughly with holidays and events, starting with Irish Breakfast Ale’s focus on being on the shelves in time for St. Patrick’s Day weekend. Resurgence works with Try-It Distributing and Sanzo Beverage Company Inc. to distribute its beer throughout the greater Western New York area. The new cans will join RBC IPA and Blood Orange Saison on the shelves of local retailers, bars, and restaurants, and will complement seasonal 22-ounce bottle releases as well. For more information on RBC’s offerings, including its taproom beer list, events schedule, and news, visit www.resurgencebrewing.com.