19 February 2017
Hi-Wire will be ading distribution in the entire state of Ohio beginning Sunday, February 19 with roll-out events scheduled through March 3 in Cleveland, Toledo, Columbus, Cincinnati, and Dayton.
Hi-Wire will be launching Ohio with their entire portfolio, including year-round, seasonal, specialty, and sour beers. For distribution, Hi-Wire has partnered with Premium Beverage Supply, a 100% craft and import beer and cider wholesaler based out of Columbus, Ohio, for statewide coverage. Chris Lutkowski, Director of Sales for Hi-Wire Brewing, notes “Ohio has a good number of retailers that prioritize craft beer sales and putting new brands in front of their customers. Regardless of whether or not it’s the bar down the street or the large box retailer that covers the country, the retailers take pride in understanding what the consumers want and what they are willing to try.”
Ohio is one of three projected new markets Hi-Wire Brewing plans to launch in 2017, which is part of a larger plan to grow sales by 60% this year. Co-owner of Hi-Wire Brewing, Chris Frosaker, notes “the launch of Ohio is an exciting new step for Hi-Wire and North Carolina made beer in general. Ohio is a top-five craft beer state, and its beer drinkers have more commonly been making Asheville a must-visit location. We are honored to be able to “export Asheville” to these amazing beer markets.”