21 February 2017
Cape May, NJ --Cape May Brewing Company is pleased to announce that president and co-founder, Ryan Krill, has been asked to speak at this year’s USBevX conference. Held in Washington DC on February 22-24th, Krill will draw on his expertise at CMBC and his background as the president of the Garden State Craft Brewers Guild.
First held in February of 2016, the US Wine and Beverage Expo brings together professionals from the wine and craft beverage industries for an in-depth discussion on the changing business environment for alcohol beverage producers. Serving as a crossroads for people, ideas, and resources within the industries, this premier conference establishes a rich and informative dialogue among the industry.
“It’s an honor to be asked to speak at BevX,” Krill says. “I’m looking forward to seeing some colleagues in the other parts of the alcohol beverage manufacturing industry and sharing some of the knowledge I’ve gained in my six years at CMBC.”
The theme of this year’s conference is “The Quality Revolution,” examining the new quality-driven trends in the marketplace and their impact on the alcoholic beverage industry. With three days of workshops and events, industry experts will touch on innovations in production, packaging, sales, and marketing and their effects on quality and consumer impression.
Krill will be speaking at two panels this year. Moderated by Allison Levine, owner of Please the Palate, a boutique agency specializing in marketing and event planning for the wine and spirits industry, in “Social Media Mistakes You Can’t Afford to Keep Making,” Krill will be joined by wine educator and communicator Luiz Alberto and Monika Elling, CEO of Foundations Marketing Group. This panel is focused on the application of social media to the beverage industry, ensuring that attendees are prepared to make the most of their social media efforts.
In the second panel -- “The Political Horizon for Wine and Craft Beverages” -- Krill will be joined by Kevin M. Atticks, DCD, Executive Director of the Maryland Wineries Association and founder of Grow & Fortify, a new firm that supports value-added agricultural businesses; Michele McGrath, Executive Director of the US Association of Cider Makers; and Jim Trezise, President of the New York Wine and Grape Foundation and Executive Committee Member of WineAmerica. This panel will explore how the different industries have been working together and the role guilds can play.
Krill is not only looking forward to speaking at the event, he’s also looking forward to sharing some of CMBC’s product with the attendees. Krill will be bringing along CMBC’s Cape May IPA, King Porter Stomp chocolate porter, Coastal Evacuation double IPA, Demisemiseptcentennial Pale Ale, brewed for Villanova University’s 175th anniversary, and their strong Belgian, Devil’s Reach.