Busch Beer Reveals New Packaging Look Ahead of 2017 Racing Season

17 February 2017

imageWe brought you a peek at this packaging back in Dec, and now this update from Anheuser-Busch:

On the heels of the brand’s first Super Bowl commercial, Busch officially announced it is introducing refreshed packaging featuring a new look, which will be on shelves nationwide by early April. The redesigned packaging will be brought to life for the first time this weekend when Kevin Harvick’s No. 4 Busch Ford hits the track at The Clash race at Daytona International Speedway with a never-before-seen paint scheme.

The new Busch packaging introduces a refreshed look that prominently features the brand’s iconic outdoor heritage centered on a crisp and cold mountain stream. The reimagined design brings a cohesive look for all brands in the Busch family – including Busch, Busch Light, Busch Ice and Busch NA.

“Staying true to who we are is at the heart of everything we do, which is why we continue to focus on pillars such as racing,” said Chelsea Phillips, Sr. Director of Value Brands at Anheuser-Busch. “Our new packaging also reflects this mentality by featuring one of our most iconic equities, the mountain stream.”

The announcement of new packaging comes as the brand gears up for the 2017 racing season. Busch will serve as the primary sponsor of the SHR No. 4 team for 16 races this season, including the first race of the year, The Clash at Daytona International Speedway on February 18.

“While our look has changed a bit, our time-honored recipe remains the same,” added Phillips. “So whether it’s at the track or cheering from home, Busch drinkers and Harvick fans alike can look forward to the same crisp, cold and refreshing beer they’ve grown to love.”

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate them so it may not immediately appear...and please be nice!

WILK Friday BeerBuzz

2016 NEPA BlogCon Winner

2016 NEPA BlogCon Winner

Lets Talk Beer!

We've added some tools to encourage interaction. First and foremost, you'll see the Recent Comments section up above. This list displays the most recent comments from individual posts. Feel free to comment on ANY post by clicking on the "comments" link at the bottom of any post, or any link in the Recent Comments section. Comments are moderated, however you can choose to post anonymously.

Please also remember mybeerbuzz is very active on Facebook & Twitter and we DO support RSS feeds for posts and comments.

Advertising

mybeerbuzz.com is not affiliated with any of the advertisers shown above. We run Ads as a way to help offset the costs to run this FREE blog....BUT if you do happen to click on any of these ads (even if you don't buy), we do eventually get a few pennies....literally.
Creative Commons License
mybeerbuzz.com by mybeerbuzz.com is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Based on a work at mybeerbuzz.com.

  © Copyright 2016 mybeerbuzz.com

Back to TOP