22 February 2017
JUNEAU, AK (Feb. 22, 2017) – When consumers buy an Alaskan Brewing Taste of Alaska Sampler Pack this spring or summer, the rotating style may be a brew with a cue: “Rate this beer.”
Alaskan Brewing will be packging and distributing seven beers, including former Pilot Series brew SMaSH Galaxy Imperial IPA, Spruce IPA, Sprucetopia Ale, Gold Creek Ale, Cream Ale, Cran-Spruce Ale and Grapefruit Shandy.
This program provides consumers with the opportunity to try smaller batch brews that have previously had limited or no distribution outside of Alaska. Consumers can provide direct feedback on the styles, many of which feature premium or local ingredients, like Galaxy hops and Sitka spruce tips.
For these select styles, consumers will be prompted to visit alaskanbeer.com/rate, where they can rate the beer they tried on a scale of one to 10, provide comments and let Alaskan Brewing know if it’s a beer they would buy it on its own. In addition to these prompts, there are a few optional demographic questions that can help the brewery better understand its consumers.
The results will be taken into consideration in the decision-making process that dictates which beers get bottled and where they will be distributed. Beer drinkers can look for these styles in 12 oz. bottles in the Taste of Alaska Sampler Pack, joining flagship Alaskan Amber, White Ale and Icy Bay IPA. The styles may also be sampled at the tasting room in Juneau, Alaska.