23 January 2017
JANUARY 23, 2017 – FORT WORTH, TEXAS – As Rahr & Sons Brewing Co. shifts its focus from bottles to cans, the craft brewery is also rolling out a new look for its year-round beers and some seasonal offerings. This year, Rahr’s Blonde, Texas Red and Ugly Pug, as well as Iron Thistle, Summertime Wheat, Oktoberfest, Winter Warmer and a new beer, Dadgum IPA, will get a brand new look and be available in cans – many for the first time.
Rahr & Sons decided to transition the majority of its commercial releases from bottles to cans as the canned craft beer trend continues to grow. An update to the branding of fan-favorite beers was a natural next step. The new cans feature a shield design first used on cans of Pride of Texas pale ale, which was initially released in 2014 and well-received by consumers.
Rahr & Sons’ creative director Jeff Wood, who designs the company’s products and packaging, was inspired by classic can designs of the ‘60s and ‘70s to create a crisp, clean and eye-catching design that would help streamline the company’s branding. He kept each beer’s signature color when creating the new cans to make consumers’ transition from bottles to cans as seamless as possible.
“The nice thing about designing cans over bottle labels is the full 360-degree template. You can wrap the entire package into your design,” said Wood. “I also like the way the ink pops off the curved, metallic aluminum surface of cans that makes them jump off the shelf.”
Shelves soon will be stocked with Rahr & Sons’ newest beer, Dadgum IPA, which will be released in April in cans and on draft. Dadgum IPA will be Rahr & Sons’ first commercial release of an American, West Coast-inspired India pale ale. The beer will have flavors of Citra and Lemondrop hops and lively bitterness with intense notes of fresh cut pine and tropical fruit.