31 January 2017
Bud Light has long been at the center of friendship moments and traditions created while watching NFL football and for one lucky man, a trip to the store to restock the fridge for friends will result in a new enviable life-long tradition – attending the Super Bowl every year for the rest of his life. Bud Light, the Official Beer Sponsor of the NFL, today announced fifty two year-old Lyle Randa as the winner of its Super Bowl Tickets for Life sweepstakes.
“Over the holidays, I ran to the store to restock my fridge with Bud Lights before our friends arrived. I found a gold can in my 30-pack and my wife and I immediately uploaded a photo to BudLight.com,” said Randa, a machinist at an aviation manufacturer in Wichita. “Then, after learning I won, I had no idea that an ordinary Bud Light run would change my life. This is a dream come true!”
Randa, a huge NFL football fan with an allegiance to the Kansas City Chiefs, will attend his first-ever Super Bowl this weekend in Houston and will have two tickets to all Super Bowl games to for the rest of his life to share with friends and family. As part of the sweepstakes, Bud Light also randomly selected six contestants from the pool of entries and awarded them with a pair of season tickets to their favorite team for the 2017-18 NFL season.
“Bud Light has celebrated the most passionate and dedicated NFL fans all season long, and that was evident from the amazing response we received nationwide engaging our Super Bowl Tickets for Life sweepstakes,” said Anna Rogers, director of NFL partnerships and strategy, Anheuser-Busch. “This year, Bud Light is all about celebrating friendships and what better way for Lyle to create new memories with friends than going to the Super Bowl every year for the rest of his life. As a fan of multiple NFL teams and lover of the game, Lyle embodies the fandom that we love to recognize, and is more than deserving of this awesome prize. We look forward to seeing him at the Super Bowl for years to come!”
Bud Light announced the Super Bowl Tickets for Life sweepstakes and release of its limited-edition “Strike Gold” Super Bowl-themed packaging in November of 2016. From Nov. 28 through Jan. 13, 37,000 gold Super Bowl 51 cans were randomly seeded in select packs, which – when found – gave fans the opportunity to enter for a chance to win tickets to attend the Super Bowl each year for the rest of their life (up to 51 years). Fans could also enter by uploading a can wrap available online.
Super Bowl Tickets for Life is one the many ways, Bud Light is bringing to life its new campaign “Famous Among Friends” in 2017. As America’s most social and most sessionable beer, Bud Light has always been in the business of friendships and throughout the year will celebrate the memories made among friends while sharing a few Bud Lights through advertising, events and more.
To learn more about Bud Light and the new “Famous Among Friends” campaign go to www.budlight.com or follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight and on Instagram at @BudLight.