From Burial Beer:
Tuesday, January 17, 2017, ASHEVILLE, NC --- Burial Beer Co. will launch the New
York market beginning Tuesday, January 17th with events around the Manhattan and
Brooklyn areas. The brewery has maintained a long-standing relationship with the Craft
Specialty Departments of Union Beer who they have named as their distributor. Due to
ties to the city, via Jess Reiser who grew up in Brooklyn, New York was the clear choice
for Burial’s next market expansion.
“Despite the, sometimes daunting, size of New York City, it is my home, explains Jess
Reiser, co-owner and Head of Sales. “It is where I grew up, my roots are there and I
couldn't be happier to be bringing our passion home. ”
Expansion into New York marks the achievement of a three-part goal the three co-owners
have maintained since inception: to send Burial beers to their hometowns and to
communities where they feel connections with other industry members and craft
enthusiast.
“Community and connections to our retailers, beer lovers, and fellow industry members,
is the heart and soul of Burial,” states Reiser. “It is why we opened the brewery in the
first place (that and our undying love of craft beer).”
The brewery has selected Union Beer as their distributing partner for New York and
Hudson Valley.
“Union Beer is thrilled to help introduce Burial Beer Co. from Asheville, NC to the ever
growing beer scene in NYC and the Hudson Valley,” states Mike Naclerio, Sales
Manager of the Specialty Division. “We’ve long been fans of not just their great beer but
also the incredible brand they’ve built through their artwork and vision.”
Burial Beer Co. is partnering with Three’s Brewing, Transmitter Brewing, and Other Half
Brewing to host events from Tuesday, January 17th – Friday, January 20th Haymaker,
Torst, The Proletariat, and Three’s Brewing to herald their presence in the North East
market. The full list of events, dates, times, and locations is as follows:
Tuesday 1/17 – Other Half/Burial Tap Takeover at Haymaker – 5PM
Wednesday 1/18 – Torst Burial Takes Over the Taps – Tapping at 12PM; Burial
representatives on hand 7PM
Thursday 1/19 – Three's/Burial Boilermaker Event at Three's Brewing – 6PM
Friday 1/20 – Burial & Friends (featuring collaborations with Three’s Brewing,
Transmitter Brewing and Other Half Brewing) at Proletariat – 2PM
For more detailed information visit:
https://www.facebook.com/events/233345163779649/
.
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