Two-Story Beer Keg Tree Returns to Genesee Brewery with Celebratory Lighting

05 December 2016

imageFrom Genesee:

ROCHESTER, NY , Dec. 5, 2016 The Genesee Brewery, New York State's oldest brewery, recently resurrected and illuminated its popular beer keg tree, marking the third year for the holiday tradition. The towering two-story tree, made of 11 rows of 430 empty, stainless steel beer kegs, now stands 26 feet tall in the Genesee Brew House parking lot. Topped with a rotating Genesee Brew House Pilot Batch neon sign, the tree is adorned with over 2,000 feet of twinkling lights, which at times, synchronize with holiday songs.

With hundreds gathered at the Genesee Brew House, the tree lights were officially lit up on Friday, December 2.  As the keg tree sparkled, Genesee marked the occasion by presenting their loyal, beer-loving fans with an exclusive, unique brew – a Bourbon Barrel-Aged Imperial Black IPA.  The limited release beer is Genesee Brew House's original Imperial Black IPA aged for 12 months in wet Kentucky bourbon barrels.

"The Genesee Beer Keg Tree has become a holiday tradition in Rochester and throughout the area. People come from all over to see the tree, and take photos," said Carrie Duggan, brand manager, Genesee.  "This year, we tapped a special bourbon barrel-aged ale to commemorate the special evening, and kick-off another holiday season."

Each year, thousands of people flock to Rochester to see the unique tree which the brewery said started as a simple employee tradition.  "It started out as a fun way for the employees to get into the holiday spirit," said Mike Gaesser, chief designer of the Genesee keg tree. "Now, it's become one of Genesee's favorite rituals.  We take a lot of pride in bringing the keg tree to the next level each year.  It's great to be able to bring beer and the holidays together in a fun way that everyone can appreciate."

Anatomy of the Genesee Beer Keg Tree:

  • 430 Kegs
  • Stacked in 11 Layers
  • 26 Feet Tall
  • 2,000+ Feet of Lights

About the Bourbon Barrel-Aged Imperial Black IPA:
Each barrel was hand-filled with Genesee's Imperial Black IPA and stored at pristine temperatures. Every few weeks Dean would use a handmade pin contraption to taste test the beer – ensuring that it would be tapped at the optimal time.  The result is a deep, dark ale enhanced by complex notes of toasted whiskey and bold vanilla from the Kentucky bourbon barrel aging process.  It has an intense profile with rich caramel, roasted and black malt flavors that is balanced by the subtle earthy and floral tones of East Kent Golding hops. This limited edition ale will be on tap at select craft beer bars in the area.

Facts about the Bourbon Barrel-Aged Imperial Black IPA:

  • ABV:  10.5%
  • SRM:  80
  • IBU:  85

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate them so it may not immediately appear...and please be nice!

WILK Friday BeerBuzz

2016 NEPA BlogCon Winner

2016 NEPA BlogCon Winner

Lets Talk Beer!

We've added some tools to encourage interaction. First and foremost, you'll see the Recent Comments section up above. This list displays the most recent comments from individual posts. Feel free to comment on ANY post by clicking on the "comments" link at the bottom of any post, or any link in the Recent Comments section. Comments are moderated, however you can choose to post anonymously.

Please also remember mybeerbuzz is very active on Facebook & Twitter and we DO support RSS feeds for posts and comments.

Advertising

mybeerbuzz.com is not affiliated with any of the advertisers shown above. We run Ads as a way to help offset the costs to run this FREE blog....BUT if you do happen to click on any of these ads (even if you don't buy), we do eventually get a few pennies....literally.
Creative Commons License
mybeerbuzz.com by mybeerbuzz.com is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Based on a work at mybeerbuzz.com.

  © Copyright 2016 mybeerbuzz.com

Back to TOP