Asahi Purchases Five AB/InBev Brands For $7.8 Billion

imageFrom Fortune:

Japan’s Asahi Group Holdings ASBRY 14.93% said it will buy five eastern European beer brands from Anheuser-Busch InBev BUD 1.26% for 7.3 billion euros ($7.8 billion), in the largest purchase of a foreign beer operation by a Japanese brewer.

Anheuser-Busch InBev had agreed to sell the brands, which include the Czech market leader Pilsner Urquell, Poland’s Tyskie and Lecher and Hungary’s Dreier, to help get clearance from competition regulators for its $100 billion takeover of SABMiller SBMRY 0.00% .

The deal, expected to close in the first half of next year, would be Asahi‘s biggest acquisition and its latest purchase in Europe, where it has already bought SABMiller Western European brands Peroni and Grolsch.

About Bil Cord

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).