03 November 2016
Bend, OR - Worthy Brewing Company proudly announces a rebrand and aesthetic makeover of the company’s brand and line of six-pack cans. After rapidly growing over the past four years in business, the update to the packaging gives a more cohesive presence that retains the look and feel of the brewery and its campus on the east side of Bend.
“The new packaging, which was created in house, focuses more attention on the individual styles by giving each beer its own unique look,” said Chief Operating Officer, Dave Zinn. “The designs were developed to give a nod to various eras of retro & vintage advertising. Change is good, but what hasn’t changed is the great beer on the inside.”
The new designs of Worthy IPA, Prefunk Pale Ale, Easy Day Kolsch and Lights Out Stout will be hitting store shelves all over Oregon, Washington, and Idaho over the next four weeks. An update to 6-pack and 22-ounce bottle packaging is coming early 2017.