Wisconsin Brewing Renaming Golden Amber To Badger Club Amber

21 November 2016

imageFrom Wisconsin Brewing:

VERONA, WI NOVEMBER 21, 2016--

Wisconsin Brewing Company’s Brewmaster is never satisfied, believing in a constant review of our beers. Earlier this year he decided to do a total re-do of our Golden Amber. “I enjoyed our Amber, yet believed there was much more potential in the beer” relates Kirby Nelson. So I decided to take a new approach to the amber concept, changing the formula and raw materials, changing the yeast strain, and BOOM! The resulting liquid really came alive and became a brand new beer.

“The last time someone asked me what our break-through beer was, I said we haven’t brewed it yet. But, now if asked, I’d say our breakthrough beer is Badger Club,” said Carl Nolen, President and CEO of Wisconsin Brewing Company.

Badger Club Amber contains Munich and Caramel Malts and Cascade Hops and is promoted as an approachable, easy-drinking, malt-emphasized yet balanced beer.

Badger Club debuted at Taste of Madison and has been only available on draught until now. On November 1, state-wide distribution began in 6-pack bottles and in the Wisconsin Brewing Variety Pack.

“We’ve noticed that far too many beer drinkers are asking for what’s new, not what’s good. If the initial response, and those asking for more, is any indication, this beer is pretty damn good.” Nolen added.

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