14 November 2016
Clifton Park, NY -- Monday, November 14, 2016 -- Shmaltz Brewing Company is thrilled to announce it's now working with new eastern Massachusetts distributor, Horizon Beverage, part of the Revolution Beverage Group, a network of four family owned distributors. The latest addition to Shmaltz's national network of distributors, Horizon Beverage and Revolution Beverage Group enhance the regional retail presence and draft availability of its award-winning craft beers, including World Beer Championship Gold Medal Winners, Hop Manna IPA and Slingshot American Craft Lager. Located in the Capital District of NY, Shmaltz is elated that this new partnership will boost its presence with its neighbors to the East. Shmaltz's distribution growth throughout the country comes on the heels of opening a new 40,000 square feet brewing facility in Clifton Park, NY in 2013. Shmaltz increased its staff to 30 employees to oversee its latest capacity expansion from 20K barrels to 30K barrels per year, including branded and contract production.
"We are excited to re-launch Shmaltz in the Boston area with Horizon Beverage and Revolution Beverage Group," says Jeremy Cowan, Founder of Shmaltz Brewing Company. "Transitioning over to a new wholesaler after 13 years gives us the opportunity to re-introduce Shmaltz to the area, and to celebrate this we're bringing our 20th Anniversary Celebration beer, Jewbelation 20, and our 2016 Chanukah, Hanukkah: Pass the Beer with us for our re-launch party at Bukowski Tavern on the 17th. We'll also have favorites, Hop Manna IPA, Slingshot American Craft Lager, and Bittersweet Lenny's R.I.P.A., among others, on tap at the event."
"Revolution is very excited to work with Jeremy and the entire team at Shmaltz," says Dan O'Donnell, Director of Sales & Marketing, Revolution Beverage Group. "They've been brewing outstanding beers for 20 years now, and we couldn't be happier that they chose us to continue to grow their brand in Massachusetts."
This week, Shmaltz Brewing founder Jeremy Cowan hosts a special tasting event at Bukowski Tavern:
*Thursday, November 17, 2016 @ Bukowski Tavern (50 Dalton Street, Boston, MA, 7pm - 9pm): Join Jeremy Cowan, National Sales Manager, Dan Curry, and Northeast Regional Sales Manager, Mike Thompson, at Bukowski Tavern for a Meet & Greet and opportunity to taste some of the brewery's most decorated beers: Jewbelation 20®, Bock Bock®, Death Hoppy Black Ale®, Chanukah, Hanukkah: Pass The Beer®, Bittersweet Lenny's R.I.P.A.®, Slingshot American Craft Lager®, and Hop Manna IPA®.
Shmaltz's national wholesaler network expands to 35 states, and Shmaltz's He'brew Beer Brand is also available internationally in both Canada and Hong Kong.
For a full list of Shmaltz's distributors, please visit: shmaltzbrewing.com/distributors