Fort Collins Brewery Partners Again With REI To Opt Outside

22 November 2016

imageFrom Fort Collins:

Fort Collins, CO. - Last year when REI CEO, Jerry Stritzke, announced REI's Opt Outside campaign, Tina Peters, Co-Owner and General Manager of FCB: Fort Collins Brewery, immediately applauded the notion and wanted to support REI and their inspirational move to Opt Outside on Black Friday.

Jerry Stritzke wrote an open letter to announce the Opt Outside campaign by stating that, "For 76-years, our co-op has been dedicated to one thing and one thing only: a life outdoors. We believe that being outside makes our lives better. And Black Friday is the perfect time to remind ourselves of this essential truth." Craft beer is an equally passionate industry about quality of life & a belief in doing what you love both professionally and personally. With these two core principles in mind, FCB extended a promotion valid to all local Colorado REI co-ops to enhance any REI employee's Black Friday spent outside, not in the aisles of department and retail stores alike.

Any REI employee presenting their employee card at FCB Modern Tavern on Black Friday will receive a FREE growler fill of any FCB craft beer or craft soda in one of FCB’s plastic, recyclable and portable growlers. Word

quickly spread of this promotion at the local Fort Collins REI Co-Op, with general manager Jason Orr and National CEO Jerry Stritzke coming to the brewery to present FCB with a thank you plaque. “REI’s Opt Outside campaign struck a chord with us and we wanted to contribute by offering the opportunity for REI staff members to receive some complimentary FCB craft beer or craft soda to pair with their outdoor activities for the day,” stated FCB Co-Owner and General Manager Tina Peters.

FCB and REI are taking it one step further this season, and are extending an offer to all REI Co-Op members. Anyone who shows their REI member card at the FCB Modern Tavern this Black Friday will be rewarded with Buy One, Get One Free pints of FCB’s full-time beers. FCB's Brand Ambassador, Josh Hall stated that "we wanted to extend an offer to members as well this year; we saw such great success with the employee campaign last year, and that sparked the desire to provide even more post-adventure beers." As Orr stated, REI is a different kind of business. "We're Your Outdoor Co-Op here in Fort Collins, and we appreciate FCB being a different kind of brewery: innovative, local, and with a heart for sustainability."

It is the hope of both REI and FCB that the Opt Outside campaign strikes a chord with not only other business, but also individuals to get outside and give thanks for the great gift of exploring the outdoors - leaving the lines for another day.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate them so it may not immediately appear...and please be nice!

WILK Friday BeerBuzz

2016 NEPA BlogCon Winner

2016 NEPA BlogCon Winner

Lets Talk Beer!

We've added some tools to encourage interaction. First and foremost, you'll see the Recent Comments section up above. This list displays the most recent comments from individual posts. Feel free to comment on ANY post by clicking on the "comments" link at the bottom of any post, or any link in the Recent Comments section. Comments are moderated, however you can choose to post anonymously.

Please also remember mybeerbuzz is very active on Facebook & Twitter and we DO support RSS feeds for posts and comments.

Advertising is not affiliated with any of the advertisers shown above. We run Ads as a way to help offset the costs to run this FREE blog....BUT if you do happen to click on any of these ads (even if you don't buy), we do eventually get a few pennies....literally.
Creative Commons License by is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Based on a work at

  © Copyright 2016

Back to TOP