22 November 2016
NEW YORK, NOVEMBER 22, 2016 – To celebrate the 140th holiday season of America’s No.1 full-flavored lager, Budweiser is launching newly designed limited-edition holiday packaging, spreading holiday cheer nationwide. Debuting this month, the seasonally relevant packaging is designed to creatively reflect Budweiser’s traditional festive holiday spirit.
Designed in partnership with Jones Knowles Ritchie New York, the all-red, tonal look is inspired by the brand’s longstanding history of decorating its 12 US breweries for the holidays. The seasonal aluminum bottles highlight the brand’s strongest equities, specifically the colors of red and white – which fit right in with the holiday season.
“At Budweiser, we have a long-standing tradition of decorating our local breweries across this country during the holidays,” said Ricardo Marques, vice president from Budweiser. “This season, we want to extend the holiday cheer with our limited-edition bottles and toast to a bright new year!”
Budweiser continues to lead the way in design and packaging innovation, with the past year giving life to some of the brand’s boldest and most unique offerings. Starting in 2015 with the launch of the brand’s new visual identity, Budweiser rolled out redesigned cans and bottles to reflect the detail exemplary of brewing America’s No. 1 full-flavored lager.
In 2016, Budweiser took cues from culture to inspire new packaging looks, leading to its boldest patriotic packaging move ever with the launch of the America can followed by the Torch bottle just in time for the Rio 2016 Olympic and Paralympic Games.
Budweiser’s America packaging run ends this month, making way for the next season of Budweiser traditions, including the debut of holiday packaging. The limited-edition festive bottle will be available through the holiday season.