04 October 2016
Glendale, WI – Sprecher Brewing Company will begin its annual Whole Cone Hop Series with
an 80 barrel batch of Wisconsin Pale Lager, or WIPL, so named because it features 600 pounds
of just-off- the-bine fresh Wisconsin Cascade hop cones. In order to achieve maximum aromatics,
a Sprecher representative relayed the just harvested Cascade hops back to the brewery allowing
the fresh cones to be added to the brew within twenty-four hours of being picked. The beer was
aged several additional weeks before being kegged.
Fresh Wisconsin Cascade hops lend floral aromatics and green, grassy notes specific to the area
where they were grown, making WIPL distinctive from other fresh hop pale lagers. Every year
the flavor of WIPL is unique due to the quality of the hops, which depends on growing
conditions. This year the growing conditions were more favorable than 2015, resulting in a
remarkably delicious beer with compelling floral aromatics. WIPL has a crisp profile with
grassy, light floral and citrus notes. At 5% alcohol by volume (abv), this is a great session beer.
Expected release date: mid to late October. Due to the importance of maintaining fresh hop
character, WIPL will not be available in bottles, only kegs. Growler fills can be purchased at
Sprecher Brewery, 701 W. Glendale Ave, Glendale, WI
Whole Cone Hop Series Releases November 2016 through February 2017:
Late November Release: Citra Bomb, an IPA featuring 200 pounds each Simcoe and Citra hop
cones. Nectarine on the nose, ripe citrus flavors upfront and piney notes on the finish. 6.25%
abv. 80 barrel batch. Draft only.
Late December 2016/Early January 2017 Release: Pineapple Express, Belgian Triple brewed
with 200 pounds each whole cone Mosaic and Equinox hops. Full of big tropical aromas and
flavors of pineapple, melon and mango. 8.4% abv. 80 barrel batch. Draft only.”
February 2017 Release: All American Pale Ale. Session worthy APA featuring a massive
amount of whole cone Cascade, Mt. Hood, Citra and Simcoe hops that imbue distinctive citrus
character and aroma along with some piney notes. 5% abv. 40 barrel batch.