Pyramid Releasing 1977 Lager To Commemorate Portland Trailblazers NBA Title

24 October 2016

imageWe brought you a peek at this beer back in July, and now this from Pyramid:

PORTLAND, OR - Oct. 24, 2016-- Pyramid Breweries today announced the launch of its 1977 Lager in commemoration of the Portland Trail Blazer's 1977 title run. As the third edition of the brew partnership with the Trail Blazers, raising a pint with this distinctly Portland beer celebrates the 40th anniversary of the team's victorious season. 

1977 is a crisp, bright golden lager with sweet malt notes of bread and toast, and a spicy, herbal hop finish. Kettle-hopped with three uniquely flavorful hop varieties, Nugget, Mt. Hood, and Crystal, 1977 delivers a delicious flavor worth savoring with friends and fellow fans.

In this iconic season's NBA World Championship Series, the Western Conference champion Portland Trail Blazers played the Eastern Conference's Philadelphia 76ers. Despite the 76ers home-court advantage and the youth of the Trail Blazers as a team that had only been founded seven years prior, the Blazers displayed the grit and passion to win. A taste of this lager is just what the city needs to recreate the feelings of partying like its 1977.

"We are extremely proud of our team's history, & no season brings back better memories than the Championship run in 1977," said Trail Blazers Senior Vice President of Revenue Steve Scott. "We're thrilled to continue our partnership with Pyramid Breweries with a special brew in honor of a truly special time for our city."

Pyramid Head Brewer Ryan Pappe used iconic numbers from that team and the 1977 season to help guide the creation of the unique recipe. In determining color of the lager, he used 7 SRM for winning the championship in their seventh year as a team. Pappe also chose 32 IBUs as that was the number worn by NBA Finals MVP, Bill Walton. Finally, the five malts included in the recipe – 2-Row Pale Barley, Goldpils Vienna, Munich 20, Wheat, and Carapils – represent Bill Walton, Maurice Lucas, Dave Twardzik, Bob Gross, andLarry Steele selflessly running Dr. Jack Ramsey's offense.

"As proud sponsors of the Portland Trail Blazers, Pyramid Breweries is extremely happy to announce this special release," said General Manager Robert Rentsch. "The strategic combination of crisp, sweet and hoppy flavors in this fest-style lager truly embodiesPortland and one of the most exciting NBA seasons in the city's history." 

In November and December Pyramid is celebrating fans with a "Party Like it's 1977" text-to-win contest for a party suite for 77 guests at a January Trail Blazers game and a custom 1977 growler. For more up-to-date news and events, follow Pyramid Breweries on Facebook, Instagram and Twitter at @pyramidbrew.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate them so it may not immediately appear...and please be nice!

WILK Friday BeerBuzz

2016 NEPA BlogCon Winner

2016 NEPA BlogCon Winner

Lets Talk Beer!

We've added some tools to encourage interaction. First and foremost, you'll see the Recent Comments section up above. This list displays the most recent comments from individual posts. Feel free to comment on ANY post by clicking on the "comments" link at the bottom of any post, or any link in the Recent Comments section. Comments are moderated, however you can choose to post anonymously.

Please also remember mybeerbuzz is very active on Facebook & Twitter and we DO support RSS feeds for posts and comments.

Advertising

mybeerbuzz.com is not affiliated with any of the advertisers shown above. We run Ads as a way to help offset the costs to run this FREE blog....BUT if you do happen to click on any of these ads (even if you don't buy), we do eventually get a few pennies....literally.
Creative Commons License
mybeerbuzz.com by mybeerbuzz.com is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Based on a work at mybeerbuzz.com.

  © Copyright 2016 mybeerbuzz.com

Back to TOP