12 October 2016
Brewery’s story started with three beer drinkers and friends who wanted better beer options. 30 years,
two breweries, and hundreds of festivals later, beer has been the foundation for some of the most
unforgettable stories, the ones told about and laughed about over and over again. After all, no great
story ever started with, ‘So I was eating a salad….”
To celebrate Harpoon’s 30th anniversary, for the next several weeks Harpooners will be celebrating beer
stories. Harpooners will be sharing their stories and inviting beer drinkers to tell their own. The stories
will be collected on www.Harpoon30.com for all to enjoy. In addition to written stories, Harpoon will be
sharing videos of Harpoon employees and drinkers telling their beer stories. The first video, “Shellfish”,
can be viewed at www.Harpoon30.com.
Nothing tells Harpoon’s story better than the beers themselves. So today Harpoon released the Harpoon
30-Pack, a limited edition mix pack comprised of 15 styles of Harpoon beers, two of each style. The
beers in the 30-Pack were voted on by Harpoon employees and represent beers throughout Harpoon’s
history, many of which haven’t been offered for years, like Citra Victorious, and some that have just
been introduced, like Interrobang. For the full lineup of beers in the Harpoon 30-Pack visit
Harpoon will launch the 30th celebration on Thursday, October 13th at Harpoon’s Beer Hall in Boston. The
daylong event will feature special events throughout the day, including the following:
Onsite Mosaic Creation, 11:00am–11:00pm: From open to close, all Beer Hall visitors will have
the opportunity to participate in the creation of a permanent piece of art in the Boston brewery.
A live mosaic, representing all the great beer stories that make Harpoon so special, will be
created using the hashtag #wearebeerdrinkers.
Pop Up Harpooner Stories on Brewery Tours, 12:00pm–6:00pm: A different Harpooner will join
every tour and tell their beer story to the tour group during the tasting room portion of the tour.
Tell Your Story on Video, 4:00pm-8:00pm: Beer Hall guests will be invited to share their beer
stories on video for possible inclusion on the Harpoon30.com website and Harpoon social
Beer Hall Visitor Raffle, 11:00am– 11:00pm: Every visitor to the Beer Hall during open hours will
receive a raffle ticket. One raffle winner will be drawn per hour. The winning raffle ticket holder
will receive a limited edition Harpoon 30-Pack.
To read Harpoon’s beer stories, submit your own story, and watch videos, visit www.Harpoon30.com.
The pack includes Harpoon Ale, Oktoberfest, IPA, Dark, Stout, Leviathan, El Triunfo, Hoppy Blonde, Citra Victorious, Take 5, The Long Thaw, Hoppy Adventure, Sweet Spot, Flannel Friday & Inerrobang.