Upset Hindus Urge Withdrawal of Lord Ganesh Image From The Musketeers Brewery Jack's Precious IPA

07 September 2016

image[Press Release]:

Upset Hindus have urged Belgium based The Musketeers Brewery to apologize and withdraw image of Lord Ganesh from its Jack's Precious IPA beer label, calling it highly inappropriate.

Lord Ganesh's image is shown on Jack's Precious IPA (Alcohol: 5.9%, EBC: 20, IBU: 50) beer label carrying chef knife in one hand and sausage like object on the other, and brewery's trade mark symbol on his head; a product of Ursel (East Flanders, Belgium) headquartered The Musketeers Brewery.

Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, said that inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.

Zed, who is president of Universal Society of Hinduism, indicated that Lord Ganesh was highly revered in Hinduism and he was meant to be worshipped in temples or home shrines and not to be used in selling beer for mercantile greed. Moreover, linking Lord Ganesh with an alcoholic beverage was very disrespectful, Zed added.

Hinduism was the oldest and third largest religion of the world with about one billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.

In Hinduism, Lord Ganesh is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking.

UPDATE 13 Sep 2016:

Belgium brewery, The Musketeers, has apologized for using Lord Ganesha as icon representing its Jack's Precious IPA beer.



Google translation of brewery’s (headquartered in Ursel, East Flanders) statement in Dutch, responding to criticism by Hindu community, published on their website, said: “The brewery wants to apologize when they unwittingly hurts a community”; and added that the beer label “in no way intended to hurt anyone”.



Hindu statesman Rajan Zed, who spearheaded the protest against the Lord Ganesha’s image on Jack's Precious IPA beer label, in a statement in Nevada today, welcomed the brewery’s apology, calling it a step in the positive direction.



Zed, who is President of Universal Society of Hinduism, indicated that in the same spirit, the brewery should immediately withdraw image of Lord Ganesha from the beer label, which was highly inappropriate.



If the Musketeers brewery continued to use Lord Ganesha icon on their beer, they were thinking of approaching the Commission on Marketing and Advertising of Belgium chapter of International Chamber of Commerce, Rajan Zed pointed out.



Lord Ganesha's image carrying chef knife in one hand and sausage like object on the other and brewery's trade mark symbol on his head continued to be shown on Jack's Precious IPA beer label on brewery’s website today.



Zed had said that inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.



Rajan Zed had stated that Lord Ganesha was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to be used in selling beer for mercantile greed. Moreover, linking Lord Ganesha with an alcoholic beverage was very disrespectful.



Hinduism was the oldest and third largest religion of the world with about one billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Zed had noted.



In Hinduism, Lord Ganesha is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking.



Brewery claims that Jack's Precious IPA (Alcohol: 5.9%, EBC: 20, IBU: 50), launched in March last, “has the character of a floral bouquet with a citrus accent” and is available in Belgium, the Netherlands, France and the United Kingdom.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate them so it may not immediately appear...and please be nice!

WILK Friday BeerBuzz

2016 NEPA BlogCon Winner

2016 NEPA BlogCon Winner

Lets Talk Beer!

We've added some tools to encourage interaction. First and foremost, you'll see the Recent Comments section up above. This list displays the most recent comments from individual posts. Feel free to comment on ANY post by clicking on the "comments" link at the bottom of any post, or any link in the Recent Comments section. Comments are moderated, however you can choose to post anonymously.

Please also remember mybeerbuzz is very active on Facebook & Twitter and we DO support RSS feeds for posts and comments.

Advertising

mybeerbuzz.com is not affiliated with any of the advertisers shown above. We run Ads as a way to help offset the costs to run this FREE blog....BUT if you do happen to click on any of these ads (even if you don't buy), we do eventually get a few pennies....literally.
Creative Commons License
mybeerbuzz.com by mybeerbuzz.com is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Based on a work at mybeerbuzz.com.

  © Copyright 2016 mybeerbuzz.com

Back to TOP