08 September 2016
CHICAGO, Sept. 8, 2016 MillerCoors is releasing Zumbida, a beverage inspired by traditional Mexican aguas frescas with a kick, or toque de piquete. Zumbida carries a fruit flavor that is characteristic of aguas frescas that can be enjoyed by both fans of the beloved beverage and drinkers who want to explore other flavors and styles.
Available in select regions, Zumbida Mango – the first flavor released – pairs a subtle sweetness and fruit flavor with a hint of carbonation and a touch of alcohol. Zumbida's crisp, clean finish and 4.2 percent alcohol by volume (ABV) make it the perfect drink to bring to any gathering spent with family and friends
"We are excited to offer a drink inspired by such a beloved beverage that everyone can enjoy, regardless of whether or not you're familiar with aguas frescas," said Tristan Meline, senior marketing manager for Zumbida. "MillerCoors is always exploring different cultures, occasions, flavors and lifestyles to deliver new products that meet people's changing tastes and behaviors. With Zumbida, we found our inspiration in a great Mexican tradition and added a touch of alcohol you don't normally have in aguas frescas."
Zumbida Mango is available in 6-pack 12-ounce bottles at select retail locations in California and Texas, as well as in Las Vegas, Albuquerque, and Denver. The Zumbida launch will be driven by local marketing efforts that include sampling events, out of home marketing in select cities, as well as digital, social media and PR support.