Michelob ULTRA & The American Hiking Society Teaming Up to Restore Trails

07 September 2016

imageFrom Anheuser-Busch & Michelob:

NEW YORK, NY Sept. 6, 2016  Just in time for Labor Day and the fall foliage, Michelob ULTRA is introducing an initiative to help restore running, cycling, and hiking trails which are essential to Michelob ULTRA drinkers' pursuit of an active life.  From Sept. 4 through Nov. 26, Michelob ULTRA will be donating a portion of every purchase up to $200,000 to the restoration of 12 trails across the United States. 

Partnering with the American Hiking Society for the second straight year, Michelob ULTRA has expanded the program from two trails in 2015 to a total of 12 trails this year.  Each of the 12 participating trails will receive $5,000, with Michelob ULTRA drinkers helping to decide which trails receive the remaining funds by visiting michelobULTRA.com/theextramile and voting for their hometown trail.

"Last year we restored two trails, and the community and consumer response was incredible.  So we're excited to expand the program this year, with the help of American Hiking Society, to 12 trails." said Joe Lennon, Michelob ULTRA senior director. "We know our consumer loves getting outdoors as part of their active lifestyle, and Michelob ULTRA is committed to ensuring that they have access to well-maintained trails within their communities."

"Michelob ULTRA is truly going the extra mile in support of trails across America," noted Gregory Miller, President of American Hiking Society. "Everyone needs trails to experience the great outdoors and these funds will significantly improve trail access and enjoyment for outdoor enthusiasts in the 12 metropolitan areas."

The 12 participating trails span from coast to coast:

  1. Chicago, IL: Palos Trails
  2. Columbus, OH: The Buckeye Trail
  3. Denver, CO: Herman Gulch Trail
  4. Houston, TX: Spring Creek Nature Trail
  5. Los Angeles, CA: Backbone Trail
  6. Miami-Ft. Lauderdale, FL: The Florida Trail in Big Cypress National Preserve
  7. New Orleans, LA: Woodlands Trail
  8. New York City, NY: Van Cortlandt Park
  9. Orlando-Daytona Beach, FL: The Florida Trail in Little Big Econ State Forest
  10. San Antonio, TX: Joe Johnson Route
  11. San Diego, CA: San Diego River Trail
  12. St. Louis, MO: Ozark Trail

Michelob ULTRA has celebrated active lifestyles since its launch in 2002, making it one of the fastest growing beer in the industry in 2016. With just 95 calories, 2.6g carbohydrates, and an exceptional taste, Michelob ULTRA is the superior light beer.

To support the Go The Extra Mile Fund, purchase any package of Michelob ULTRA then vote for your favorite trail, by visiting michelobULTRA.com/theextramile. For information on Michelob ULTRA, visit MichelobULTRA.com or Michelob ULTRA on Facebook, Twitter and Instagram.

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