From Ginger Johnson:
Founder of Women Enjoying Beer Debuts Book During GABF Week
(Denver, Colorado) – Ginger Johnson, founder of Women Enjoying Beer, is releasing a
comprehensive new book that instructs beer-industry companies on how to properly
market beer to female consumers.
The book -- How to Market Beer to Women: Don’t Sell Me a Pink Hammer -- is a first-of-
its-kind and valuable how-to book for the modern beer industry.
The book’s insights are based on surveys Johnson conducted with female beer drinkers
and Johnson’s eight years running Women Enjoying Beer, the nation’s only female-
focused beer marketing company.
Johnson hopes the book will help fix a shortcoming in the beer industry.
“I wrote this book,” Johnson says, “because beer companies don’t completely and
respectfully market beer to women. They are ridiculously overdue in realizing they must
reach out to women with a dedicated effort. It’s not about pinkifying - that’s pandering.
It’s about acknowledging with full respect that you want female beer drinkers to be your
customers.”
“Women in America make 75-85% of all purchasing decisions,” Johnson notes, “and
they can make or break beer companies. So it’s time for beer makers to retire the old
sexist and juvenile jokes and get serious about beer and women. If they don’t, they’re
missing a huge opportunity.”
On Thursday, October 6 and Friday, October 7 at 6 PM each night in the festival’s
bookstore area, Johnson will sign copies of her new book at the Great American Beer
Festival in Denver.
Wednesday, October 5 at 6 PM, Johnson will discuss her book at Kokopelli Brewery as
part of the brewery’s Women’s Wednesday series. Kokopelli is at 8931 N. Harlan St. in
Westminster, CO.
Johnson’s main event for her book release takes place on Friday, October 7 at 1 PM at
Lannie’s Clocktower Cabaret on the 16th St., Mall in downtown Denver. Johnson will
conduct a “Beer Marketing to Women 101” class at this event and read excerpts from
her book and discuss its findings. Admission is free and limited to 100 people.
Reservations for seats can be made by contacting the venue at 303-293- 0075 or
boxoffice@lannies.com .
In many ways, How To Market Beer To Women ($49) showcases what Johnson has
learned since starting her pioneering female-focused endeavor eight years ago.
“In 2008,” Johnson recalls, “I looked around and wondered why more women weren't
enjoying beer like I was. That moment was the catalyst for my company and it has
driven me ever since. The enjoyment of beer has been foundational to the development
to the United States, and it's a damn shame the beer industry has yet to fully recognize
and address women as beer enthusiasts.”
A growing number of craft brewers have benefitted from Johnson’s expertise and
research.
“Let’s face it,” says Hugh Sisson, founder of Baltimore’s Clipper City Brewing, “the craft
beer industry – and the beer industry in general – has tended to overlook the female
side of the market. Ginger Johnson is not only adept at educating brewers to open their
eyes to this under-served market segment, but she also gives brewers practical ways to
reach this enormous audience.”
For more information or an interview with Ginger Johnson contact Marty Jones at 720-
289-9345 or marty@martyjones.com .
Learn more about Ginger Johnson and her work at www.womenenjoyingbeer.com
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