16 August 2016
Wyder’s® Hard Cider, which has specialized in eclectic fruit-forward ciders for more than two decades, has a new addition to its portfolio – Wyder’s Prickly Pineapple.
“One of the first ciders to catch the craft movement on the Pacific Northwest, Wyder’s has continued to delight fans with its quirky and fruit-forward flavors,” said Megan Skinner, Wyder’s Brand Manager. “It’s a pretty hyper-connected world, so when you get a chance to unplug, we think Wyder’s Prickly Pineapple is a refreshing break.”
An exotic duet, Wyder’s Prickly Pineapple combines the juices from both prickly pear cacti and pineapples. Tickling the tongue, each sip brings forward a light and sweet taste like a refreshing piňa colada.
Prickly Pineapple (5% ABV) joins the other members of the Wyder’s portfolio of gluten free hard ciders:
- Dry Pear – This light, crisp cider presents a tangy aroma while offering a distinct pear taste, and ends with a lively mouth feel that tickles the tongue. (4%ABV)
- Dry Raspberry – This cider is light in body and features mouthwatering raspberry notes. It retains a dry and sparkling finish. (4% ABV)
- Reposado Pear –Wyder’s Dry Pear is aged in a reposado tequila barrel, yielding a refreshing cider with smooth subtle oak laden tequila notes. (6.9% ABV)
Wyder’s Prickly Pineapple will be initially available in Washington, Oregon, California, Arizona, Idaho, Nevada, Texas and Colorado in 12 ounce bottle six packs ($9.99) and draft. A list of accounts is available at http://www.wyders.com/locator/.
The brand will be supported through launch events in targeted markets like Portland, San Diego, San Antonio and Denver, social media, influencer marketing and public relations.