16 August 2016
NEW YORK, Aug. 16, 2016 Smart Beer, New York's first organic beer company, has just expanded distribution toNew Jersey, bringing premium organic beers brewed with herbal ingredients for a pure, clean, crisp, refreshing taste to discerning drinkers of the Garden State.
Smart Beer is an innovative new brand with a focus on active lifestyle and health-conscious positioning. Headquartered in New Paltz, in the heart of the Hudson Valley, the company crafts beers with pure, certified organic ingredients, yielding a refreshing taste for consumers who want to enjoy a beer they can feel good about drinking. Smart Beer's great brews and core values have made them a fast favorite among consumers, prompting a rapid expansion to stores and bars in all boroughs of New York Cityand beyond, including Mets' Citi Field and citywide Whole Foods locations.
Smart Beer founder Gabriel Heymann, a certified yoga instructor and former touring musician, devised the brand as a means to bridge the gap between his health-conscious, active lifestyle and his social world. States Heymann: "We shouldn't have to sacrifice well-being in order to celebrate life's moments, and that's what Smart Beer is about." The brand released its first flagship brew, an Organic Golden Ale, in October and it immediately resonated with consumers looking for a craft beer made from sustainable ingredients and a brand that supports social and environmental values. The Golden Ale was joined by a bold and refreshing Organic IPA this past May.
Smart Beer conjoins the values of the craft beer and the organic, non-GMO product movements that are gaining worldwide momentum, providing a high-quality, authentic beer made with pure, domestically grown ingredients. For a health-focused and socially-conscious generation, it provides a great option for balancing celebration with healthy, active lifestyles.
An official New Jersey release party will take place on August 26 at McLoone's in Asbury Park.