01 August 2016
CHICAGO, IL - Aug. 1, 2016 Fall is about to get wicked. Today, Redd's Wicked is amping things up with the launch of their Limited Release series, a line of bold new flavors. Wicked Blood Orange will kick off the series followed by additional releases coming in early 2017.
Hitting stores nationwide, Redd's Wicked Blood Orange offers a unique taste that blends apple and juicy citrus flavors to create a subtle sweetness. At eight percent alcohol by volume, the moderate dryness of its finish rounds out the body's juicy character, making Redd's Wicked Blood Orange the perfect drink to transition from summer into fall.
"With fall around the corner, we're excited to offer our Wicked fans a new flavor that they can enjoy as they ramp up their night with their friends," said Anup Shah, director of Innovations at MillerCoors. "Wicked has always been the perfect drink to get the party started, & now with Blood Orange people have one more option on top of Wicked Apple, Mango and Black Cherry to enjoy while hanging out with their friends."
Marketing support for Redd's Wicked Blood Orange will include print advertising, television and a partnership with cultural and music publication The FADER.
Redd's Wicked Blood Orange is available nationwide at most grocery and convenience stores in 24 oz cans, 12pk 10oz cans, and some 16oz cans.