Prost! Samuel Adams' OctoberFest Beer and Annual Stein Hoisting Competition are Back By Popular Demand

30 August 2016

imageFrom Samuel Adams:

BOSTON, MA  Aug. 30, 2016  Craft beer fans can dust off their lederhosen and dirndl as Samuel Adams is bringing their highly anticipated OctoberFest back to beer gardens, Oktoberfest celebrations, bars and restaurants across the country. With its classic roasted malt character and sweet notes of caramel and toffee, the fall seasonal, which was first brewed in 1989, is now among the brewery's most award-winning, beloved and sought-after beers.

"Each year we look forward to brewing OctoberFest & toasting the 200-plus-year-old German tradition of Oktoberfest," said Jim Koch, founder & brewer of Samuel Adams. "The return of OctoberFest symbolizes the return of fall & Oktoberfest celebrations across the country, and we look forward to hoisting thousands of steins this season."

Samuel Adams OctoberFest will be the only American Octoberfest style beer poured in Munich during the 2016 Oktoberfest celebration. The beer is a deep red amber, medium-bodied märzen-style lager with a rich malt complexity, light Bavarian Noble hop note and a smooth, sweet finish.

Hoist a Stein
Samuel Adams National Stein Hoisting Competition is the pinnacle of autumn activities and will be held at hundreds of bars and at top Oktoberfest celebrations across the country. Feats of strength and agility are a common sight at Oktoberfest in Munich and since 2011 Sam Adams has been bringing this time-honored test of strength to the U.S., where hundreds of thousands people have competed across the country. The competition is exactly what it sounds like: competitors must hold a one-liter stein of OctoberFest straight out in front without bending their elbow or spilling any of the beer.

The top five male and female Stein Hoisting times nationally will win a trip for two to compete in the finals in Las Vegas on Nov 5, 2016. At Caesar's Palace, the final hoist will determine the winners -- one male and one female -- who will reign as "America's Stein Hoister of the Year" and win the Grand Prize of a trip for two to Oktoberfest in Munich in 2017. To find local Stein Hoisting competitions, visit

For those who prefer to hoist at home, Sam Adams is making it easy. Starting September 17th for two weeks, drinkers can compete in Samuel Adams' inaugural 6-pack Online Hoist Challenge. Drinkers can grab a 6-pack and record their own video via Facebook Live of them hoisting the 6-pack and post publicly using #SamOfest, for a chance to win a trip to Las Vegas to watch the finalists compete and participate in the celebration. See complete rules at

For additional info and tips on how to start training for stein hoisting, competitors can visit  

Tracking Down a Samuel Adams OctoberFest:
Samuel Adams OctoberFest is available nationwide through October in six-packs for a suggested retail price of $7.99 to $9.99; 12-packs of bottles and Sam Cans for a suggested retail price of $14.99 to $17.99; 16oz single cans for a suggested retail price of $1.99 to $2.49, and on draft.

OctoberFest is also available in the Fall Variety 12-pack, which includes Boston Lager, Hoppy Red and new brews Toasted Caramel Bock, Bonfire Blonde and Maple Ale. The Fall Variety 12-pack is available for a suggested retail price of $14.99 to $17.99, and 24-pack for a suggested retail price of $22.99 to $24.99. Price for each package varies by market.

To find where Samuel Adams brews are sold near you, visit:

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