31 August 2016
Independent Scottish brewer Innis & Gunn is bringing its traditional Scottish straight-talking honesty to Americans with a bang; with the launch of the world’s first truth-telling beer. The limited edition beer, “Smoke & Mirrors,” will become more than just a metaphor for deception, as it’s brewed with a truth serum to ensure no lies will pass the drinker’s lips after the first sip.
Smoke & Mirrors has been brewed on Innis & Gunn’s home soil in Scotland, using the brewer’s innovative Oakerator™ (their own invention used to oak-age beers, similar to a coffee percolator). This particular brew includes Innis & Gunn Original and three natural ingredients, each which aid the truth-enhancing process:
– Licorice root – aside from giving the brew a unique and interesting flavor profile, studies
show that over a prolonged time, licorice helps keep mental skills sharp and improves cognitive functions. No excuses for a hazy memory.
– Mullein – commonly used during the brewing process, mullein is also a natural relaxant
that encourages open and honest behavior.
– Vine essence – this ingredient is for people who know their own minds and are certain of their ability. It helps the drinker to inspire or lead people, without force.
During a phase in which the country’s interest in the political sphere is at an all-time high, Smoke & Mirrors could not have come at a more appropriate time. Coming from Scotland, a nation that has recently faced months of political uncertainty and mistruths, the brewer can relate to the American people during the run-up to the presidential election.