15 August 2016
From Heavy Seas:
BALTIMORE, MD -- Pints for Prostates is partnering with more than 40 craft
brewers across the United States on a program designed to start conversations
about men’s health when guys get together to relax and enjoy a beer. Heavy
Seas is proud to be one of those brewer is and participate in this movement to
raise awareness about prostate cancer.
Pints for Prostates Crowns for a Cure is distributing more than 1.6 million
bottle caps – known in the beverage trade as crowns – to craft brewers around
the country to use on beer their packaging for distribution during September,
which is National Prostate Cancer Awareness Month. The crowns feature the
Pints for Prostates logo on the outside, with messages under the caps designed
to encourage men to learn more about the importance of regular health
screenings. Heavy Seas has will start using the caps this week to appear on
bottles by September.
“We are partnering with some great breweries to put a reminder in the
hands of men to take charge of their health,” said Rick Lyke, a prostate cancer
survivor who started Pints for Prostates in 2008 after successful treatment for the
disease. “After a successful trial of the program in 2015, we know these bottle
caps will start thousands of conversations and encourage guys to talk with their
doctors about scheduling health screenings.”
Beer drinkers who spot Pints for Prostates crowns on Heavy Seas bottles
or other bottles are encouraged to help spread the word by tagging photos on
social media with #CrownsforaCure and @pints4prostates, along with the
brewery name and location where the bottle caps were found.
Homebrewers who want to take part in Crowns for a Cure can do so by
ordering bottle caps from Northern Brewer, which partnered with Pints for
Prostates earlier this year on Homebrew Strong, an awareness building effort
which includes a special brewing kit.
Pints for Prostates is a 501(c)3 non-profit charity and funds raised by the
group go towards its awareness mission and help to fund the education and
support programs of the Us TOO International Prostate Cancer Education and
Support Network, and free prostates cancer screening programs provided by the
Prostate Conditions Education Council.