Heavy Seas Participating In Pints for Prostates Crowns for a Cure

15 August 2016

imageFrom Heavy Seas:

BALTIMORE, MD -- Pints for Prostates is partnering with more than 40 craft

brewers across the United States on a program designed to start conversations

about men’s health when guys get together to relax and enjoy a beer. Heavy

Seas is proud to be one of those brewer is and participate in this movement to

raise awareness about prostate cancer.

Pints for Prostates Crowns for a Cure is distributing more than 1.6 million

bottle caps – known in the beverage trade as crowns – to craft brewers around

the country to use on beer their packaging for distribution during September,

which is National Prostate Cancer Awareness Month. The crowns feature the

Pints for Prostates logo on the outside, with messages under the caps designed

to encourage men to learn more about the importance of regular health

screenings. Heavy Seas has will start using the caps this week to appear on

bottles by September.

“We are partnering with some great breweries to put a reminder in the

hands of men to take charge of their health,” said Rick Lyke, a prostate cancer

survivor who started Pints for Prostates in 2008 after successful treatment for the

disease. “After a successful trial of the program in 2015, we know these bottle

caps will start thousands of conversations and encourage guys to talk with their

doctors about scheduling health screenings.”

Beer drinkers who spot Pints for Prostates crowns on Heavy Seas bottles

or other bottles are encouraged to help spread the word by tagging photos on

social media with #CrownsforaCure and @pints4prostates, along with the

brewery name and location where the bottle caps were found.

Homebrewers who want to take part in Crowns for a Cure can do so by

ordering bottle caps from Northern Brewer, which partnered with Pints for

Prostates earlier this year on Homebrew Strong, an awareness building effort

which includes a special brewing kit.

Pints for Prostates is a 501(c)3 non-profit charity and funds raised by the

group go towards its awareness mission and help to fund the education and

support programs of the Us TOO International Prostate Cancer Education and

Support Network, and free prostates cancer screening programs provided by the

Prostate Conditions Education Council.

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