Green Flash Announces Virginia Beach Grand-Opening Date

16 August 2016

imageFrom Green Flash:

August 16, 2016 - San Diego, CA Today, Green Flash Brewing Co. announces that they will host the

official grand opening of their 2nd craft brewing facility in Virginia Beach, VA on Sunday, November 13th. The

brewery will celebrate the much-anticipated opening with a weekend-long lineup of events including their

3rd annual Treasure Chest Fest, part of their national initiative to raise money for breast cancer charities. The

ticketed event will be hosted on Saturday, November 12th and will be the first opportunity for visitors to

explore the new Green Flash east coast facility, followed by the grand opening celebration that will be open

to the public on November 13th. Upon completion, the production facility will provide freight efficiencies

that will supply fresh Green Flash beer to the east coast, immediately passing the savings from regionalized

shipping on to the consumer. The expansive public tasting room and outdoor beer garden will provide

customers with an east coast opportunity to experience the Green Flash brand first-hand. The grand opening

marks the next chapter for Green Flash, the 45th largest craft brewery in the US, poising the brewery for

continued national growth. The brewery opening is generating excitement among locals, who are eager to

welcome Green Flash to their growing craft beer community.

“We are so excited to be a part of the amazing Virginia Beach community as we plan to officially celebrate

our opening in Nov,” says Mike Hinkley Co-Founder & CEO of Green Flash. “The new brewery will

allow us to offer East Coast consumers fresh Green Flash beers at West Coast pricing starting January 1st

2017. We are also looking forward to connecting with our customers face-to- face in Virginia Beach - allowing

them to experience Green Flash beers at the source.”

While the brewery will continue to be headquartered with corporate offices in San Diego, the Virginia Beach

facility will serve as the East Coast hub for Green Flash. The tasting room will be family-friendly and feature as

many as 30 Green Flash beers on tap, a vast beer garden, food trucks, retail store, extensive brewery tour

program and large private-event room and garden. The events taking place during their grand opening

weekend will offer visitors a taste of things to come, as Green Flash plans to host a robust brewery events

program, planning on going activities designed to engage with the Virginia Beach community year-round.

“Craft beer lovers & the community as a whole are looking forward to the Green Flash experience,” said

Virginia Beach Economic Development Director Warren D. Harris. “Having this world-class craft brewery in

our backyard is certainly something to cheer about. Not only will Green Flash serve the East Coast some

award-winning beers, but the company has a history of supporting the community in a variety of ways that

make a difference in people’s lives.”

The interior of the brewery’s production floor has been designed to duplicate the operations of their West

Coast brewery, with all brew house and fermentation cellar equipment manufactured by Paul Mueller

Company of Springfield, Missouri. The ultimate production capacity will be 100,000 annual barrels and, upon

opening in November they will begin brewing their bestselling front-line beers to fulfill orders on the east

coast. While overseeing the installation of the brewery’s interior, Brewmaster Erik Jensen is focused on

ensuring the beers are consistent on each coast. Jensen is examining every element that will impact the

outcome of the beer, including adding minerals to the Virginia Beach water so that its profile will match that

of the San Diego water used.

“I am focused on achieving consistency for the end-product, and everything from the brewhouse and

fermentation equipment to bottling line is an exact replica of the equipment used in the San Diego brewery,”

explains Green Flash Brewmaster, Erik Jensen. “Additionally, four San Diego brewing team veterans, including

head brewer, Evan Chamberlain, are relocating permanently to Virginia Beach to ensure the Green Flash 

method of brewing is exactly replicated. All brewers hired in Virginia will also be invited to spend time

training in San Diego at the brewery headquarters.”

Green Flash is in the process of hiring for both the brewery and tasting room, and expects to employ upwards

of 40 locals when they are fully staffed.

Green Flash is working closely with developer, The Miller Group, and the project has generated significant

excitement among the over 300 local area residents who have had a hand in erecting the building as well as

among the growing numbers of craft beer fans in the area.

I’ve been involved in many developments along the East Coast and have seen few with the same energy as

the Green Flash expansion,” notes Tim Harkins, President and COO of The Miller Group. “The market is truly

excited to make Green Flash a key destination in Hampton Roads.”

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