03 August 2016
MILWAUKEE, WI (August 3, 2016) — Lakefront Brewery, Inc. and Great Lakes Brewing Co. jointly announced today the release of their collaboration beer, All Together Now Hopfenweizen, a hop-forward, German-style wheat ale. The breweries will unveil the limited, draft-only brew at 10:00 AM Friday morning, August 12, at Madison, Wisconsin’s Rigby Pub and Grill as part of their Great Taste of the Midwest pre-party.
Sitting down to discuss brewing a lighter beer style, appropriate for summer, Mark Hunger and Luther Paul, head brewers for Great Lakes and Lakefront, respectively, talked about brewing a hoppy wheat ale. The two brewers settled on a hopfenweizen, a style that emerged within the last decade, and melds American brewers’ skillful use of hops with the centuries-old German hefeweizen tradition. The collaborative brew’s apricot and orange aromas come from a healthy dose of U.S. grown hops, including the experimental Yellow Sub hop blend that Great Lakes contributed to the mix.
Collaboration between the breweries was not a new idea, according to Great Lakes’ Public Relations Supervisor, Marissa DeSantis. “Great Lakes and Lakefront have wanted to brew a collaborative beer for years and celebrate it with our friends at the Rigby,” said DeSantis. Combining Rigby Pub and Grill’s classic rock motif with the “Yellow Sub” hop blend, the two breweries began thinking of Beatles-themed names for the hybrid style, explained DeSantis, “’All Together Now’, from the Yellow Submarine album, stood out as a perfect fit, as it speaks to our shared spirit of collaboration, teamwork, and fun.”