31 August 2016
Since we were the first craft beer maker to ever open here, we’ve always kinda considered ourselves Winston-Salem’s hometown brewery.
Well now we’re joining one of our hometown teams.
We are very, very proud to announce a 2-year partnership with Wake Forest University to serve our locally made craft beer at school athletic events. The partnership commences with Wake Forest’s first home football game, vs. Tulane on Thursday September 1st (kickoff set for 7pm).
We consider this great news for all involved … starting with our co-owner Matt Masten, one of the main architects of the deal. Says Matt, “I grew up in Winston-Salem and have been a Deacon fan for as long as I can remember. I look forward to sharing a pint with fans during the season this year.”
Jamie Bartholomaus, our president and CEO, sees this as a “natural business partnership” that pairs the prestige and prominence of Wake Forest’s academics and athletics with the most award-winning brewery in North Carolina. He says “to be invited to have our products available to Wake Forest fans is an honor, and a sponsorship we look forward to maximizing to its full potential.”
This partnership is part of a bigger initiative entitled ‘Made in Winston-Salem’, an effort by the Athletic department to showcase local businesses on campus.
But wait, it gets better! In addition to availability at Demon Deacon football games at BB&T Field, Foothills beer will also be on sale at all men’s and women’s home basketball games at Lawrence Joel Coliseum. Wake Forest is also considering offering alcohol sales at David F. Couch Ballpark for baseball, and at Spry Stadium for men’s and women’s soccer matches.
At football games, Hoppyum IPA & Carolina Blonde Cream Ale will be served on all concourses. Those flagship brands, as well as selected Foothills seasonal beers, will be available in the Flow Lexus Club, luxury suites, the Moricle Society suite, the Touchdown Club, and the beer garden known as Top Hat Tavern located behind Deacon Hill.
So let’s play some football! And drink some craft beer. See you at the stadium!