31 August 2016
Today is a red-letter day for the Ohio beer scene – a milestone set to be written into brewery ledgers the length and breadth of the state. August 31st 2016 officially sees the lifting of the draconian legislation that previously made it illegal for breweries in Ohio to brew beer over 12% abv. From this day forward, craft beer in the state has no limits. And we are going to mark that in the only way we know.
Our first brew in BrewDog Columbus will be The End of History, for our US Equity Punks.
We couldn’t think of a better way to thank our legion of new stateside supporters whilst at the same time celebrating the freedom the tireless campaigners in Ohio’s craft beer scene have helped secure. The End of History is our iconic 55% abv Belgian-style ale brewed with nettles and juniper, so we are unleashing the full potential of our American brewkit right from the start, flipping two fingers at the defeated neo-prohibitionists at the same time.
The End of History will be released as an exclusive beer for our Equity for Punks USA shareholders who invest more than $20,000. It is a beer that pushes the limits of what brewing can do, what beer is, and sees it collide with art along the way. Every US Equity Punk will gain a selection of incredible benefits as well as acquiring an equity stake in our business; you can buy a part of BrewDog USA from just $95, hosted via the amazing new start-up platform BankRoll.
In true BrewDog fashion The End of History has torn up convention, blurred distinctions and pushed brewing to its absolute limits. An audacious blend of eccentricity, artistry and rebellion; it changes the perception of beer. The impact of The End of History is a perfect conceptual marriage between art, taxidermy and craft brewing. The bottles are at once beautiful and disturbing – they disrupt conventions and break taboos, just like the beer they hold within them. And the name? It derives from the famous work of philosopher Francis Fukuyama – implying that The End of History is to beer what democracy is to history.
We wouldn’t have a brewery without our army of Equity Punks, it’s that simple. So we figured the end of one history - the dark ages of restriction imposed on craft brewers in Ohio – was the perfect moment to resurrect our End of History, and bring it to a whole new market. We will proudly mash in for this epic beer to commemorate the passion, adventure and innovation of the American craft brewing movement that we are joining. It’s going to be quite a ride.
Stand by for more updates on Equity for Punks USA very soon; and our plans to put the people who care in control whilst ensuring our passion and integrity jump the Atlantic. Our amazing – and growing – community of American and global fans are soon to discover what a madcap whirlwind journey we have undertaken together. And it all begins when we flick the switch of our brand new Columbus brewhouse.
Got a question about investing in BrewDog? No sweat! Drop our Equity Punk Rangers a line on email@example.com and we’ll get back to you as soon as possible.
The full PR:
COLUMBUS, OH (Aug. 31, 2016) – Irreverent Scottish brewer, BrewDog is introducing its infamous 55 percent alcohol by volume (ABV) brew, The End of History, to the U.S. market at a key moment for the craft beer industry. Ohio House Bill 37 went into effect this week, removing the 12 percent ABV limit on beers both made and sold in the state where BrewDog is establishing its U.S. brewery later this year. BrewDog is celebrating this historic limit lift in its hallmark irreverent fashion by sharing the record-breaking brew as an exclusive perk to investors that pledge $20,000 or more to its unique Equity for Punks USA crowdfunding model.
The name ‘The End of History’ derives from the famous work of philosopher Francis Fukuyama – implying that The End of History is to beer what democracy is to history. Only 12 bottles were originally produced in 2010, each coming with its own certificate and presented in a taxidermy squirrel. The bottles are at once beautiful and disturbing; disrupting conventions and breaking taboos about how beer can be packaged, just like the beer they hold within them. The impact of The End of History is a perfect conceptual marriage between art, taxidermy and craft brewing.
The blond Belgian ale is infused with nettles from the Scottish Highlands and fresh juniper berries. To achieve The End of History’s record-breaking alcohol content, BrewDog’s brewers use an extreme freezing technique whereby the beer is kept at temperatures well below freezing to separate the water from the solution. The process is then repeated dozens of times, requiring hundreds of gallons of beer to be reduced through the process to produce just enough for a handful of exclusive bottles.
Equity for Punks USA is a $50 million crowdfunding initiative, promoting community-fueled business and continuing BrewDog’s mission of shortening the distance between the people who make its beer, and the people who drink them. High-value investors will be part of an exclusive community of beer enthusiasts who will receive the latest batch of The End of History. Investors who commit $20,000 or more to the effort will have first access to a batch of BrewDog’s world-renowned and much sought-after statement release, along with a raft amount of other perks offered to all who claim a stake in the business. Aside from access to incredible limited edition beers and tours of the brewery’s two facilities in Aberdeenshire, Scotland and Columbus, Ohio, investors also receive lifetime discounts in BrewDog bars, access to an exclusive online community platform, and an invite to BrewDog’s Annual General Mayhem (AGM), a soon-to-be-legendary festival of beer, music and food.
Cofounder James Watt commented:
“As we establish milestones of our own & celebrate historic moments in Ohio’s beer industry, it seemed natural to introduce ‘The End of History’ to America. Having raised more than $1 million in the first 72 hours of our Equity for Punks USA initiative, we can see beer enthusiasts are chomping at the bit to invest in our mission’s expansion into America. This release of The End of History marks a significant milestone for our homeland away from home, and invites investors to claim a piece of brewing history for themselves.”
Those interested in owning a part of this unconventional brewery can put their money where their mouth is by investing in BrewDog’s USA business. Interested shareholders can visit www.brewdog.com/usa/equityforpunks to find out more, or head to www.equityforpunksusa.com to invest.