24 August 2016
San Francisco, CA (August 24, 2016) – In a continued effort to preserve and protect California’s natural heritage, Anchor Brewing Company launches a membership drive for the California State Parks Foundation (CSPF). In February of 2013, Anchor Brewing initiated a partnership with CSPF in conjunction with the release of Anchor California Lager®. A portion of the proceeds from the sale of Anchor California Lager supports conservation projects in California State Parks that help enrich the state’s innate natural beauty. In the past year, Anchor Brewing has funded three important grants distributed by California State Parks Foundation.
“Enjoying our state’s natural beauty is a fundamental part of the California lifestyle,” said CEO & President of Anchor Brewing, Matt Davenport. “Here at Anchor we embrace and celebrate that lifestyle, making beer to be enjoyed in valleys and on peaks, taking in the landscape with a cold brew in-hand. We strive to make beer that inspires people to go outdoors and Anchor California Lager is a perfect example of that, given our partnership with the California State Parks Foundation. Anchor Brewing is dedicated to its role as a steward for environmental conservation, preserving California’s natural heritage and outdoor lifestyle for generations to come.”
Expanding on this, Anchor is now hosting a membership drive for CSPF, encouraging the public to visit California State Parks and become a member of CSPF, helping their efforts to preserve and protect state parks. Anchor has also recently funded three important CSPF grants, benefiting Citizens for East Shore Parks, Jack London Park Partners and Santa Barbara County Trails Council.
Citizens for East Shore Parks is funding a study on land birds and their habitat in the Albany Bulb, a historically and geographically significant parcel on the East Bay shoreline. The study will advise and guide the Albany Bulb Transition Plan's habitat and wildlife conservation and restoration goals as the area becomes part of McLaughlin East Shore State Park. It is expected to be completed by late summer 2016.
The Jack London Park Partners grant will help update and modernize The House of Happy Walls Museum, which serves as the main visitor center and museum for the park. It was built by Charmian London, as a memorial to Jack London and contains artifacts and mementos attesting to this world famous author's literary success and adventurous lifestyle. The project is anticipated to be completed by November 2016.
Finally, the Santa Barbara County Trails Councilwill add an entrance sign, kiosk, trail markers, and maps for a significantly underutilized area of El Capitán State Beach, improving access to the land. The grant will have a direct impact on visitors’ experience and as it was just awarded work is expected to begin immediately.
In addition to fundraising efforts, Anchor employees have joined CSPF staff for Anchor volunteer days at California State Parks, which have helped to support conservation projects at Fort Ross, Half Moon Bay, Candlestick Point and China Camp State Parks, with additional projects planned in the future.
Actively embracing California’s brewing traditions, Anchor California Lager is a re-creation of a historic beer; the first genuine lager brewed in California. The label features a California Grizzly Bear, an icon for the state, as well as California State Parks. CSPF works to provide care for the state’s 279 parks and ensure that everyone is able to enjoy these national treasures. In this way, California’s enduring natural heritage is celebrated and protected.
Join Anchor Brewing in supporting the California State Parks Foundation by becoming a member today. The drive runs through September 30, 2016.
1 Visit calparks.org/anchor
2 Save $5 on your Membership Fee
3 Receive a FREE hiker’s guide to California’s State Parks